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Advertising Ogilvy Quotes

Advertising is only evil when it advertises evil things Picture Quote #1
Never stop testing, and your advertising will never stop improving Picture Quote #1
What you say in advertising is more important than how you say it Picture Quote #1
The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising Picture Quote #1
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera Picture Quote #1
What really decides consumers to buy or not to buy is the content of your advertising, not its form Picture Quote #1
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising Picture Quote #1
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped Picture Quote #1
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them Picture Quote #1
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace Picture Quote #1
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes Picture Quote #1
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom Picture Quote #1
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Advertising is only evil when it advertises evil things  (Advertising Ogilvy Quotes) Never stop testing, and your advertising will never stop improving  (Advertising Ogilvy Quotes) What you say in advertising is more important than how you say it  (Advertising Ogilvy Quotes) The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.  (Advertising Ogilvy Quotes) Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera  (Advertising Ogilvy Quotes) What really decides consumers to buy or not to buy is the content of your advertising, not its form  (Advertising Ogilvy Quotes) Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising  (Advertising Ogilvy Quotes) Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped  (Advertising Ogilvy Quotes) Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them  (Advertising Ogilvy Quotes) The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace  (Advertising Ogilvy Quotes) I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes  (Advertising Ogilvy Quotes) Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom  (Advertising Ogilvy Quotes)