An element of propaganda, of sales and marketing, always intervened between the inner and the outer person

An element of propaganda, of sales and marketing, always intervened between the inner and the outer person

In the works of Julian Barnes, the theme of the inner and outer self is a recurring motif that delves into the complexities of human nature and the ways in which individuals present themselves to the world. Barnes often explores the idea that there is a disconnect between our true selves and the personas we project to others, and that this divide is often influenced by external forces such as propaganda, sales tactics, and marketing strategies.

Barnes suggests that the inner self, the true essence of a person, is often obscured by the outer self, the facade that individuals construct to navigate social interactions and relationships. This outer self is shaped by societal expectations, cultural norms, and personal insecurities, leading individuals to present a version of themselves that is not always authentic or genuine. In this sense, there is a constant tension between the inner and outer self, with the latter often overshadowing the former.

Propaganda, sales, and marketing are powerful tools that can further complicate this dynamic. These external forces manipulate perceptions, shape opinions, and influence behavior, often blurring the line between reality and illusion. In the context of the inner and outer self, propaganda can distort one's sense of self, leading individuals to adopt beliefs and attitudes that are not truly their own. Similarly, sales and marketing tactics can create a false sense of identity, encouraging individuals to define themselves based on material possessions, social status, or external validation.

Barnes suggests that the interplay between the inner and outer self is a complex and multifaceted process, influenced by a myriad of factors both internal and external. The presence of propaganda, sales, and marketing only serves to further complicate this dynamic, creating a barrier between the true self and the projected self. Ultimately, Barnes challenges readers to question the authenticity of their own identities and to consider the ways in which external forces shape their sense of self.