Be a yardstick of quality. Some people aren't used to an environment where excellence is expected

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected

Steve Jobs, the co-founder of Apple Inc., was a visionary leader who believed in setting high standards for quality and excellence in everything he did. He famously said, “Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” This quote encapsulates Jobs’ philosophy of pushing the boundaries of innovation and demanding nothing but the best from himself and those around him.

Jobs was known for his perfectionism and attention to detail, traits that were evident in the products he helped create at Apple. From the sleek design of the iPhone to the intuitive user interface of the Macintosh computer, Jobs was relentless in his pursuit of excellence. He understood that in order to stand out in a competitive market, one must deliver products and services that exceed customer expectations.

Jobs’ commitment to quality was not limited to just the products Apple produced, but also extended to the company culture he fostered. He believed in hiring the best talent and creating an environment where creativity and innovation could thrive. Jobs was known for his high expectations of his employees, often pushing them to go above and beyond what they thought was possible. This approach may have been challenging for some, but it ultimately led to the creation of groundbreaking products that revolutionized the tech industry.

In a world where mediocrity is often accepted, Jobs’ insistence on excellence was a breath of fresh air. He understood that in order to truly make a difference, one must be willing to challenge the status quo and strive for greatness. Jobs’ legacy serves as a reminder that in order to achieve success, one must be willing to set high standards for themselves and those around them.