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Branding And Advertising Quotes

The advent of Google and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town Picture Quote #1
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand Picture Quote #1
Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values Picture Quote #1
Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms Picture Quote #1
When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates Picture Quote #1
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals Picture Quote #1
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Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn’t have the same concerns. We’ve always tried to promote transparency and choice among our users Picture Quote #1
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it’s driven by direct response metrics Picture Quote #1
Yahoo! is the only company with both scale and leadership in branded and search advertising Picture Quote #1
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The advent of Google and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town  (Branding And Advertising Quotes) Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand  (Branding And Advertising Quotes) Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.  (Branding And Advertising Quotes) Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.  (Branding And Advertising Quotes) When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.  (Branding And Advertising Quotes) When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.  (Branding And Advertising Quotes) Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn’t have the same concerns. We’ve always tried to promote transparency and choice among our users.  (Branding And Advertising Quotes) Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it’s driven by direct response metrics.  (Branding And Advertising Quotes) Yahoo! is the only company with both scale and leadership in branded and search advertising  (Branding And Advertising Quotes)