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Branding Marketing Quotes

Groupon as a company - it’s built into the business model - is about surprise. A new deal that surprises you every day. We’ve carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture Picture Quote #1
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized Picture Quote #1
There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? Picture Quote #1
In direct navigation, users type exactly what they are looking for in the browser’s web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding Picture Quote #1
I’ve always viewed myself as a brand. When I started 10 years ago, that was very controversial. ‘Marketing’ and ‘PR’ were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it Picture Quote #1
Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values Picture Quote #1
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In Britain, we’ve tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and ‘accessibility’, a word that usually means dumbing-down Picture Quote #1
Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver Picture Quote #1
The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing Picture Quote #1
Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing Picture Quote #1
Today, when you’re marketing a brand, you can’t try to appeal to everybody. You should speak to a group of people and create them as loyalists Picture Quote #1
Sometimes all the ‘marketing’ insight in the world can’t move a client, but the creation of a truly great brand name can become a billion-dollar idea! Picture Quote #1
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I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast Picture Quote #1
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands Picture Quote #1
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling Picture Quote #1
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing Picture Quote #1
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Groupon as a company - it’s built into the business model - is about surprise. A new deal that surprises you every day. We’ve carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture  (Branding Marketing Quotes) More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized  (Branding Marketing Quotes) There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?  (Branding Marketing Quotes) In direct navigation, users type exactly what they are looking for in the browser’s web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding  (Branding Marketing Quotes) I’ve always viewed myself as a brand. When I started 10 years ago, that was very controversial. ‘Marketing’ and ‘PR’ were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it  (Branding Marketing Quotes) Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.  (Branding Marketing Quotes) In Britain, we’ve tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and ‘accessibility’, a word that usually means dumbing-down.  (Branding Marketing Quotes) Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver.  (Branding Marketing Quotes) The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.  (Branding Marketing Quotes) Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.  (Branding Marketing Quotes) Today, when you’re marketing a brand, you can’t try to appeal to everybody. You should speak to a group of people and create them as loyalists.  (Branding Marketing Quotes) Sometimes all the ‘marketing’ insight in the world can’t move a client, but the creation of a truly great brand name can become a billion-dollar idea!  (Branding Marketing Quotes) I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.  (Branding Marketing Quotes) Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.  (Branding Marketing Quotes) For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling  (Branding Marketing Quotes) Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing  (Branding Marketing Quotes)