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Claude C Hopkins Quotes

Changing people’s habits is very expensive Picture Quote #1

Curiosity is one of the strongest human incentives Picture Quote #1

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you Picture Quote #1

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way Picture Quote #1

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject Picture Quote #1

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring Picture Quote #1

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Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves Picture Quote #1

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action Picture Quote #1

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster Picture Quote #1

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must Picture Quote #1

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales Picture Quote #1

The advertising man who spares the midnight oil will not get very far Picture Quote #1

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Genius is the art of taking pains Picture Quote #1

The right name is an advertisement in itself Picture Quote #1

Address the people you seek, and them only Picture Quote #1

This is no lazy mans field Picture Quote #1

Advertising is much like war, minus the venom Picture Quote #1

Impressive claims are made far more impressive by making them exact Picture Quote #1

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If a claim is worth making, make it in the most specific way Picture Quote #1

We cannot go after thousands of men until we learn now to win one Picture Quote #1

Never be led in new paths by the blind Picture Quote #1

Picture what others wish to be, not what they may be now Picture Quote #1

Whatever claim you use to get attention, the advertisement should tell a story reasonably complete Picture Quote #1

The weight of an argument may often be multiplied by making it specific Picture Quote #1

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Platitudes and generalities roll of the human understanding like water from a duck Picture Quote #1

Don’t, to gain general and useless attention, sacrifice the attention that you want Picture Quote #1

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination Picture Quote #1

A man coined to superlative must expect that his every statement will be taken with some caution Picture Quote #1

The man who wins out and survives does so only because of superior science and strategy Picture Quote #1

The time has come when advertising in some hands has reached the status of a science Picture Quote #1

Friendship Quotes

Motivational Quotes

Inspirational Quotes

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Text Quotes

Changing people’s habits is very expensive (Claude C Hopkins Quotes) Curiosity is one of the strongest human incentives (Claude C Hopkins Quotes) Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you (Claude C Hopkins Quotes) Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way (Claude C Hopkins Quotes) Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject (Claude C Hopkins Quotes) Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring (Claude C Hopkins Quotes) Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves (Claude C Hopkins Quotes) The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action (Claude C Hopkins Quotes) In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster (Claude C Hopkins Quotes) Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must (Claude C Hopkins Quotes) The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales (Claude C Hopkins Quotes) The advertising man who spares the midnight oil will not get very far (Claude C Hopkins Quotes) Genius is the art of taking pains (Claude C Hopkins Quotes) The right name is an advertisement in itself (Claude C Hopkins Quotes) Address the people you seek, and them only (Claude C Hopkins Quotes) This is no lazy mans field (Claude C Hopkins Quotes) Advertising is much like war, minus the venom (Claude C Hopkins Quotes) Impressive claims are made far more impressive by making them exact (Claude C Hopkins Quotes) If a claim is worth making, make it in the most specific way (Claude C Hopkins Quotes) We cannot go after thousands of men until we learn now to win one (Claude C Hopkins Quotes) Never be led in new paths by the blind (Claude C Hopkins Quotes) Picture what others wish to be, not what they may be now (Claude C Hopkins Quotes) Whatever claim you use to get attention, the advertisement should tell a story reasonably complete (Claude C Hopkins Quotes) The weight of an argument may often be multiplied by making it specific (Claude C Hopkins Quotes) Platitudes and generalities roll of the human understanding like water from a duck (Claude C Hopkins Quotes) Don’t, to gain general and useless attention, sacrifice the attention that you want (Claude C Hopkins Quotes) The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination (Claude C Hopkins Quotes) A man coined to superlative must expect that his every statement will be taken with some caution (Claude C Hopkins Quotes) The man who wins out and survives does so only because of superior science and strategy (Claude C Hopkins Quotes) The time has come when advertising in some hands has reached the status of a science (Claude C Hopkins Quotes)