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One of the things which make any company successful, in particular the Home Depot, was that we understood and catered to the customer. If it didn’t sell, it didn’t make a difference what we thought or our research told us. They told us if it was successful by buying it or not (Customer Research Quotes)
Customers don’t know what they want. There’s plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, ‘Would you buy my product if it had these three features?’ or ‘How would you react if we changed our product this way?’ is a waste of time. They don’t know (Customer Research Quotes)
All my books take a long time to research. I spend several months researching before I start writing, and in the middle of writing I often have to stop and look up stuff. At my local library, I am one of the best customers! The research takes several months (Customer Research Quotes)
23andMe is pleased to bring public funding to bear on data and research driven by the public - our more than 180,000 customers. (Customer Research Quotes)
Customer research produces bland products. We’re producing a piece of art (Customer Research Quotes)