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David Meerman Scott Quotes

Nobody cares about your products (except you) Picture Quote #1
Creating great content that educates and informs is always the best marketing strategy Picture Quote #1
Marketing is not about your agency winning awards. It’s about your organization winning business Picture Quote #1
If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They’ll say that bloggers are geeks in pajamas who don’t matter. They are wrong Picture Quote #1
Today’s marketing success comes from self-publishing web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others Picture Quote #1
Focus on your buyers and your buyers problems Picture Quote #1
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It’s no longer about pitching the Today Show. It’s about creating content that will attract the Today Show Picture Quote #1
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free Picture Quote #1
Think like a publisher, not a marketer Picture Quote #1
You sell more when you stop selling Picture Quote #1
On the web, you are what you publish Picture Quote #1
The difference is conflict, an important yet overlooked aspect of all good communications Picture Quote #1
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Don’t start by talking about your products and services instead think about the people you are trying to reach Picture Quote #1
Real time is a new mindset in marketing, and that’s what inbound marketing is all about Picture Quote #1
The time is now. Now we can market in real time. Now we can market instantly Picture Quote #1
Marketing is not about your agency winning awards. It’s about your organization winning business Picture Quote #1
As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you’re in late you get lost in the cacophony Picture Quote #1
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Nobody cares about your products (except you)  (David Meerman Scott Quotes) Creating great content that educates and informs is always the best marketing strategy  (David Meerman Scott Quotes) Marketing is not about your agency winning awards. It’s about your organization winning business.  (David Meerman Scott Quotes) If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They’ll say that bloggers are geeks in pajamas who don’t matter. They are wrong  (David Meerman Scott Quotes) Today’s marketing success comes from self-publishing web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others  (David Meerman Scott Quotes) Focus on your buyers and your buyers problems  (David Meerman Scott Quotes) It’s no longer about pitching the Today Show. It’s about creating content that will attract the Today Show  (David Meerman Scott Quotes) You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free  (David Meerman Scott Quotes) Think like a publisher, not a marketer  (David Meerman Scott Quotes) You sell more when you stop selling  (David Meerman Scott Quotes) On the web, you are what you publish  (David Meerman Scott Quotes) The difference is conflict, an important yet overlooked aspect of all good communications  (David Meerman Scott Quotes) Don’t start by talking about your products and services instead think about the people you are trying to reach  (David Meerman Scott Quotes) Real time is a new mindset in marketing, and that’s what inbound marketing is all about  (David Meerman Scott Quotes) The time is now. Now we can market in real time. Now we can market instantly  (David Meerman Scott Quotes) Marketing is not about your agency winning awards. It’s about your organization winning business  (David Meerman Scott Quotes) As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you’re in late you get lost in the cacophony  (David Meerman Scott Quotes)