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David Ogilvy Quotes

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Ninety-nine percent of advertising doesn’t sell much of anything  (David Ogilvy Quotes) I prefer the discipline of knowledge to the anarchy of ignorance  (David Ogilvy Quotes) Tell the truth, but make the truth fascinating  (David Ogilvy Quotes) Big ideas are usually simple ideas  (David Ogilvy Quotes) Leaders grasp nettles  (David Ogilvy Quotes) It’s not creative unless it sells  (David Ogilvy Quotes) You will never win fame and fortune unless you invent big ideas  (David Ogilvy Quotes) Study the methods of your competitors and do the exact opposite  (David Ogilvy Quotes) The best ideas come as jokes. Make your thinking as funny as possible  (David Ogilvy Quotes) The consumer isn’t a moron; she is your wife  (David Ogilvy Quotes) Advertising is only evil when it advertises evil things  (David Ogilvy Quotes) If it doesn’t sell, it isn’t creative  (David Ogilvy Quotes) Never stop testing, and your advertising will never stop improving  (David Ogilvy Quotes) The more informative your advertising, the more persuasive it will be  (David Ogilvy Quotes) What you say in advertising is more important than how you say it  (David Ogilvy Quotes) Great marketing only makes a bad product fail faster  (David Ogilvy Quotes) Don’t hire a dog, then bark yourself  (David Ogilvy Quotes) Where people aren’t having any fun, they seldom produce good work  (David Ogilvy Quotes) Don’t count the people that you reach, reach the people who count  (David Ogilvy Quotes) You can’t save souls in an empty church  (David Ogilvy Quotes) Never write more than two pages on any subject  (David Ogilvy Quotes) What you learn is more important than what you earn  (David Ogilvy Quotes) If you want to be interesting, be interested  (David Ogilvy Quotes) Within every brand is a product, but not every product is a brand  (David Ogilvy Quotes) When you advertise fire extinguishers, open with the fire  (David Ogilvy Quotes) When you have nothing to say, sing it  (David Ogilvy Quotes) Play to win, but enjoy the fun  (David Ogilvy Quotes) The temptation to entertain instead of selling is contagious  (David Ogilvy Quotes) People who think well, write well  (David Ogilvy Quotes) Write the way you talk. Naturally  (David Ogilvy Quotes)
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