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David Ogilvy Quotes

I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years Picture Quote #1

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye Picture Quote #1

Many people - and I think I am one of them - are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write Picture Quote #1

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising Picture Quote #1

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace Picture Quote #1

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I always use my clients’ products. This is not toady-ism, but elementary good manners Picture Quote #1

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues Picture Quote #1

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals Picture Quote #1

I do not regard advertising as entertainment or an art form, but as a medium of information Picture Quote #1

A well-run restaurant is like a winning baseball team. It makes the most of every crew member’s talent and takes advantage of every split-second opportunity to speed up service Picture Quote #1

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire Picture Quote #1

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Give people a taste of Old Crow, and tell them it’s Old Crow. Then give them another taste of Old Crow, but tell them it’s Jack Daniel’s. Ask them which they prefer. They’ll think the two drinks are quite different. They are tasting images Picture Quote #1

If you have all the research, all the ground rules, all the directives, all the data - it doesn’t mean the ad is written. Then you’ve got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible Picture Quote #1

Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That’s absolute poppycock Picture Quote #1

Be more ambitious. Don’t bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time Picture Quote #1

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs Picture Quote #1

Managing an advertising agency isn’t all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work Picture Quote #1

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Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society Picture Quote #1

I’d like to be remembered, as a copywriter who had some big ideas. That’s what the advertising business is all about. Big ideas Picture Quote #1

Good products can be sold by honest advertising. If you don’t think the product is good, you have no business to be advertising it Picture Quote #1

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising Picture Quote #1

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes Picture Quote #1

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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby Picture Quote #1

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye Picture Quote #1

The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it Picture Quote #1

If you have a truly big idea, the wrong technique won’t kill it. And if you don’t have a big idea, the right technique won’t help you Picture Quote #1

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters Picture Quote #1

My motto has always been: Only first class business and that in a first class way Picture Quote #1

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Friendship Quotes

Motivational Quotes

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Text Quotes

I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years (David Ogilvy Quotes) It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye (David Ogilvy Quotes) Many people - and I think I am one of them - are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write (David Ogilvy Quotes) The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising (David Ogilvy Quotes) The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace (David Ogilvy Quotes) You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place (David Ogilvy Quotes) I always use my clients’ products. This is not toady-ism, but elementary good manners (David Ogilvy Quotes) Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues (David Ogilvy Quotes) Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals (David Ogilvy Quotes) I do not regard advertising as entertainment or an art form, but as a medium of information (David Ogilvy Quotes) A well-run restaurant is like a winning baseball team. It makes the most of every crew member’s talent and takes advantage of every split-second opportunity to speed up service (David Ogilvy Quotes) You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire (David Ogilvy Quotes) Give people a taste of Old Crow, and tell them it’s Old Crow. Then give them another taste of Old Crow, but tell them it’s Jack Daniel’s. Ask them which they prefer. They’ll think the two drinks are quite different. They are tasting images (David Ogilvy Quotes) If you have all the research, all the ground rules, all the directives, all the data - it doesn’t mean the ad is written. Then you’ve got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible (David Ogilvy Quotes) Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That’s absolute poppycock (David Ogilvy Quotes) Be more ambitious. Don’t bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time (David Ogilvy Quotes) There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs. (David Ogilvy Quotes) Managing an advertising agency isn’t all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work. (David Ogilvy Quotes) If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising. (David Ogilvy Quotes) Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society. (David Ogilvy Quotes) I’d like to be remembered, as a copywriter who had some big ideas. That’s what the advertising business is all about. Big ideas (David Ogilvy Quotes) Good products can be sold by honest advertising. If you don’t think the product is good, you have no business to be advertising it. (David Ogilvy Quotes) The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising. (David Ogilvy Quotes) While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes. (David Ogilvy Quotes) Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby. (David Ogilvy Quotes) It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye. (David Ogilvy Quotes) The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it. (David Ogilvy Quotes) If you have a truly big idea, the wrong technique won’t kill it. And if you don’t have a big idea, the right technique won’t help you (David Ogilvy Quotes) Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters. (David Ogilvy Quotes) My motto has always been: Only first class business and that in a first class way (David Ogilvy Quotes)

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