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David Ogilvy Quotes

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product Picture Quote #1

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create Picture Quote #1

The advertisers who believe in the selling power of jingles have never had to sell anything Picture Quote #1

The secret of long life is double careers. One to about age sixty, then another for the next thirty years Picture Quote #1

Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga Picture Quote #1

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible Picture Quote #1

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Don’t bunt. Aim out of the ball park. Aim for the company of immortals Picture Quote #1

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it Picture Quote #1

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine Picture Quote #1

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes Picture Quote #1

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination Picture Quote #1

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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants Picture Quote #1

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy Picture Quote #1

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea Picture Quote #1

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped Picture Quote #1

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them Picture Quote #1

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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar Picture Quote #1

Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest Picture Quote #1

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising Picture Quote #1

The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her Picture Quote #1

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying Picture Quote #1

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs Picture Quote #1

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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers Picture Quote #1

What really decides consumers to buy or not to buy is the content of your advertising, not its form Picture Quote #1

Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing so demoralizing as a boss who tolerates second rate work Picture Quote #1

You make the best products you can, and you grow as fast as you deserve to Picture Quote #1

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work Picture Quote #1

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Friendship Quotes

Motivational Quotes

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Text Quotes

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product (David Ogilvy Quotes) In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create (David Ogilvy Quotes) The advertisers who believe in the selling power of jingles have never had to sell anything (David Ogilvy Quotes) The secret of long life is double careers. One to about age sixty, then another for the next thirty years (David Ogilvy Quotes) Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga (David Ogilvy Quotes) Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible (David Ogilvy Quotes) Don’t bunt. Aim out of the ball park. Aim for the company of immortals (David Ogilvy Quotes) Every advertisement should be thought of as a contribution to the complex symbol which is the brand image (David Ogilvy Quotes) First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it (David Ogilvy Quotes) Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine (David Ogilvy Quotes) I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes (David Ogilvy Quotes) I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination (David Ogilvy Quotes) If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants (David Ogilvy Quotes) If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising (David Ogilvy Quotes) It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy (David Ogilvy Quotes) It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea (David Ogilvy Quotes) Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped (David Ogilvy Quotes) Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them (David Ogilvy Quotes) On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar (David Ogilvy Quotes) Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest (David Ogilvy Quotes) Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising (David Ogilvy Quotes) The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her (David Ogilvy Quotes) The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying (David Ogilvy Quotes) There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs (David Ogilvy Quotes) There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers (David Ogilvy Quotes) What really decides consumers to buy or not to buy is the content of your advertising, not its form (David Ogilvy Quotes) Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing so demoralizing as a boss who tolerates second rate work (David Ogilvy Quotes) You make the best products you can, and you grow as fast as you deserve to (David Ogilvy Quotes) Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work (David Ogilvy Quotes) Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand (David Ogilvy Quotes)

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