Design is not just what it looks like and feels like. Design is how it works

Design is not just what it looks like and feels like. Design is how it works

Steve Jobs, the co-founder of Apple Inc., was a visionary leader who revolutionized the technology industry with his innovative designs and products. He famously said, “Design is not just what it looks like and feels like. Design is how it works.” This quote encapsulates Jobs’ philosophy on the importance of functional design in creating successful products.

Jobs understood that aesthetics alone were not enough to make a product successful. While Apple products are known for their sleek and minimalist designs, Jobs believed that the true value of a product lies in its functionality and user experience. He was obsessed with creating products that not only looked beautiful but also worked seamlessly and intuitively.

One of the best examples of Jobs’ commitment to functional design is the iPhone. When the iPhone was first introduced in 2007, it revolutionized the smartphone industry with its innovative touch screen interface and user-friendly design. Jobs understood that a phone should not just be a communication device, but a powerful tool that could enhance the lives of its users. He focused on creating a device that was easy to use, intuitive, and seamlessly integrated with other Apple products and services.

Jobs’ emphasis on functional design extended beyond just the physical products themselves. He also believed in creating a holistic user experience that encompassed everything from the packaging to the customer service. Jobs understood that every touchpoint with the customer was an opportunity to create a positive impression and build brand loyalty.