Directions are instructions given to explain how. Direction is a vision offered to explain why

Directions are instructions given to explain how. Direction is a vision offered to explain why

Simon Sinek, a renowned author and motivational speaker, is best known for his concept of the "Golden Circle," which emphasizes the importance of starting with why before moving on to how and what. In his book "Start with Why," Sinek explains that successful leaders and organizations are those who are able to clearly articulate their purpose or reason for existence, rather than just focusing on what they do or how they do it.

When we think about directions as instructions given to explain how, we are essentially focusing on the practical steps or processes needed to achieve a certain goal or outcome. This is important in terms of getting things done efficiently and effectively, but it is only part of the equation. In order to truly inspire and motivate others, we need to provide them with a vision or direction that explains why they are doing what they are doing.

Sinek argues that people are more likely to be engaged and committed to a cause or goal when they understand the underlying purpose or reason behind it. This is because our decisions and actions are often driven by our emotions and beliefs, rather than just logic or rationality. By starting with why, we are able to tap into the deeper motivations and values that guide our behavior.

In the context of leadership, Sinek's concept of starting with why is particularly relevant. Leaders who are able to clearly communicate their vision and purpose are more likely to inspire and influence others to follow them. This is because people are drawn to leaders who are able to articulate a compelling why that resonates with their own values and beliefs.