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Donald A Norman Quotes

The hardest part of design ... is keeping features out Picture Quote #1

I prefer design by experts - by people who know what they are doing Picture Quote #1

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible Picture Quote #1

In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered Picture Quote #1

It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines Picture Quote #1

I’m not a fan of technology. I’m a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes Picture Quote #1

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I’ve been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it’s the box it comes i Picture Quote #1

So what does a good teacher do? Create tension - but just the right amount Picture Quote #1

User-centered design means working with your users all throughout the project Picture Quote #1

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player Picture Quote #1

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them Picture Quote #1

Beauty and brains, pleasure and usability - they should go hand in hand Picture Quote #1

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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function Picture Quote #1

Isn’t one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it’s basically impossible to use text to show tha Picture Quote #1

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome Picture Quote #1

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever Picture Quote #1

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through Picture Quote #1

Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience Picture Quote #1

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No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking Picture Quote #1

I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it Picture Quote #1

User experience is really the whole totality. Opening the package good example. It’s the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things Picture Quote #1

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions Picture Quote #1

The best kind of design isn’t necessarily an object, a space, or a structure: it’s a process- dynamic and adaptable Picture Quote #1

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual Picture Quote #1

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In design it is important to shoe the effect of an action. ... Feedback is critical Picture Quote #1

Only the most sophisticated of beings can lie and cheat, and get away with it Picture Quote #1

Change the attitude toward errors. Think of an object’s user as attempting to do a task, getting there by imperfect approximations. Don’t think of the user as making errors; think of the actions as approximations of what is desired Picture Quote #1

Having the best product means nothing if the people won’t buy it Picture Quote #1

Everyday people are not very good designers Picture Quote #1

I believe that robots should only have faces if they truly need them Picture Quote #1

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Friendship Quotes

Motivational Quotes

Inspirational Quotes

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Text Quotes

The hardest part of design ... is keeping features out. (Donald A Norman Quotes) I prefer design by experts - by people who know what they are doing (Donald A Norman Quotes) Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible (Donald A Norman Quotes) In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered (Donald A Norman Quotes) It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines (Donald A Norman Quotes) I’m not a fan of technology. I’m a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes (Donald A Norman Quotes) I’ve been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it’s the box it comes i (Donald A Norman Quotes) So what does a good teacher do? Create tension - but just the right amount (Donald A Norman Quotes) User-centered design means working with your users all throughout the project (Donald A Norman Quotes) Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player (Donald A Norman Quotes) AS for all those mistakes I make - they are on purpose - to teach you how to deal with them (Donald A Norman Quotes) Beauty and brains, pleasure and usability - they should go hand in hand (Donald A Norman Quotes) I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function (Donald A Norman Quotes) Isn’t one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it’s basically impossible to use text to show tha (Donald A Norman Quotes) The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome (Donald A Norman Quotes) Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever (Donald A Norman Quotes) How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through (Donald A Norman Quotes) Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience (Donald A Norman Quotes) No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking (Donald A Norman Quotes) I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it (Donald A Norman Quotes) User experience is really the whole totality. Opening the package good example. It’s the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things (Donald A Norman Quotes) Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions. (Donald A Norman Quotes) The best kind of design isn’t necessarily an object, a space, or a structure: it’s a process- dynamic and adaptable. (Donald A Norman Quotes) If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual. (Donald A Norman Quotes) In design it is important to shoe the effect of an action. ... Feedback is critical. (Donald A Norman Quotes) Only the most sophisticated of beings can lie and cheat, and get away with it (Donald A Norman Quotes) Change the attitude toward errors. Think of an object’s user as attempting to do a task, getting there by imperfect approximations. Don’t think of the user as making errors; think of the actions as approximations of what is desired. (Donald A Norman Quotes) Having the best product means nothing if the people won’t buy it (Donald A Norman Quotes) Everyday people are not very good designers (Donald A Norman Quotes) I believe that robots should only have faces if they truly need them (Donald A Norman Quotes)

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