Don't express your ideas too clearly. Most people think little of what they understand, and venerate what they do not

Don't express your ideas too clearly. Most people think little of what they understand, and venerate what they do not

In the context of Baltasar Gracian, a Spanish Jesuit and baroque prose writer known for his philosophical works, the quote "Don't express your ideas too clearly. Most people think little of what they understand, and venerate what they do not" holds significant meaning. Gracian's writings often explore the complexities of human nature, the art of deception, and the importance of subtlety in communication. This quote reflects his belief in the power of ambiguity and the allure of mystery in capturing people's attention and admiration.

Gracian understood that human beings are naturally drawn to the unknown and the enigmatic. By leaving room for interpretation and allowing for multiple layers of meaning in one's ideas, one can create a sense of intrigue and fascination that captivates the audience. This is especially true in a world where information is readily available and easily accessible. In a sea of clarity and transparency, ambiguity stands out as a rare and precious commodity.

Furthermore, Gracian recognized that people tend to value what they do not fully understand. The unknown holds a certain mystique and allure that can inspire awe and reverence in others. By withholding complete clarity in one's ideas, one can create a sense of reverence and admiration in the audience. This is not to say that one should purposefully obfuscate or confuse others, but rather to present ideas in a way that invites curiosity and contemplation.