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Douglas Rushkoff Quotes

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Computers don’t kill books; people do  (Douglas Rushkoff Quotes) I’m not a communist, just a media theorist  (Douglas Rushkoff Quotes) Invest in people who will take care of you when you’re old  (Douglas Rushkoff Quotes) Books have souls. Or so romantics like me tend to think  (Douglas Rushkoff Quotes) The function of a book is to provide a reading experience  (Douglas Rushkoff Quotes) I feel like the smartest people in my field are busy reinforcing the old models with new technology  (Douglas Rushkoff Quotes) Marketers spend millions developing strategies to identify children’s predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes  (Douglas Rushkoff Quotes) The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers  (Douglas Rushkoff Quotes) Apple enjoys ‘Harry Potter’-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off  (Douglas Rushkoff Quotes) As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior  (Douglas Rushkoff Quotes) As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else’s story - and much more toward enacting one’s own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames  (Douglas Rushkoff Quotes) Beyond the hype, style, and speculation, the truth is that the iPad is really just another tablet device. A really big PDA, where a touchscreen does what a laptop’s keyboard used to do  (Douglas Rushkoff Quotes) Brains are tricky and adaptable organs. For all the ‘neuroplasticity’ allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt  (Douglas Rushkoff Quotes) Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon  (Douglas Rushkoff Quotes) Digital technology is both arousing and distancing. We don’t look at the users on the other side as people. They aren’t - they’re just usernames, Facebook photos and Twitter handles  (Douglas Rushkoff Quotes) Everything we do in the digital realm - from surfing the Web to sending an e-mail to conducting a credit card transaction to, yes, making a phone call - creates a data trail. And if that trail exists, chances are someone is using it - or will be soon enough  (Douglas Rushkoff Quotes) Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our ‘social graphs’ - into money for others  (Douglas Rushkoff Quotes) Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean’s statisticians used to win games with less salary money available for star players  (Douglas Rushkoff Quotes) Files on iTunes - and thus iPods - are incompatible with everything else. Applications on iPhones may only be sold and uploaded through the iPhone store - giving Apple control over everything people put on to the devices they thought they owned  (Douglas Rushkoff Quotes) Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand  (Douglas Rushkoff Quotes) Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, ‘Whatever.’  (Douglas Rushkoff Quotes) I am much less concerned with whatever it is technology may be doing to people that what people are choosing to do to one another through technology. Facebook’s reduction of people to predictively modeled profiles and investment banking’s convolution of the marketplace into an algorithmic battleground were not the choices of machines  (Douglas Rushkoff Quotes) I do remember the moment when, as a child, I realized that the things we call ‘TV shows’ are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on ‘free’ TV are shows that help sell products  (Douglas Rushkoff Quotes) I don’t know of any other form of life that gathers up all the food it needs in the first two-thirds of its life in order to do nothing in its last third of life. In a utopian presentist society, instead of working extra hard to put money in the bank, you’d be working to provide value for the people around you  (Douglas Rushkoff Quotes) I find myself unable to let go of the sense that human beings are somehow special, and that moment-to-moment human experience contains a certain unquantifiable essence. I still suspect there is something too quirky, too paradoxical, or too interpersonal to be imitated or re-created by machine life  (Douglas Rushkoff Quotes) If money can’t be made reporting and writing articles, then professionals simply can’t do it anymore. Unless we adopt the position that the amateur blogosphere is really capable of taking on the role that the ‘New York Times’ and CNN play, then we do need solutions for paying for content  (Douglas Rushkoff Quotes) Imagine what it would be like if you didn’t know that the evening news was funded primarily by ‘Big Pharma.’ You would actually believe the stuff that they’re saying. You might even think those are the stories that matter  (Douglas Rushkoff Quotes) It’s easy to make fun of AOL’s pending purchase of HuffPo. Just like AOL’s purchase of TimeWarner, here we have a new media company - Huffington Post - fooling an old media company, AOL, into overpaying for something that has already peaked  (Douglas Rushkoff Quotes) Like civil-rights protesters who sang rousing hymns as they were carried off to jail, Twitterers are bearing witness to what’s happening around them, and calling out into the darkness of cyberspace for confirmation. I’m here. You’re here, too. We are present  (Douglas Rushkoff Quotes) Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain’s capacity than before. Apparently not  (Douglas Rushkoff Quotes)
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