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Edward De Bono Quotes
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There is no doubt that creativity is the most important human resource of all (Edward De Bono Quotes)
In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression (Edward De Bono Quotes)
Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent (Edward De Bono Quotes)
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them (Edward De Bono Quotes)
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see (Edward De Bono Quotes)
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all (Edward De Bono Quotes)
Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope of what is being criticized in order to criticize it. That is only rarely a true assumption because, most often, the critic will seize on some little aspect that he or she understands and tackle only that (Edward De Bono Quotes)
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad (Edward De Bono Quotes)
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking (Edward De Bono Quotes)
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough (Edward De Bono Quotes)
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it (Edward De Bono Quotes)
Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going (Edward De Bono Quotes)
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple (Edward De Bono Quotes)
In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better (Edward De Bono Quotes)
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven (Edward De Bono Quotes)
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it (Edward De Bono Quotes)
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore (Edward De Bono Quotes)
An idea that is developed and put into action is more important than an idea that exists only as an idea (Edward De Bono Quotes)
Creativity involves breaking out of established patterns in order to look at things in a different way (Edward De Bono Quotes)
I must say, I don’t feel very qualified to be a pop star. I feel very awkward at times in the role (Edward De Bono Quotes)
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity (Edward De Bono Quotes)
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced (Edward De Bono Quotes)
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists (Edward De Bono Quotes)
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field (Edward De Bono Quotes)
Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways (Edward De Bono Quotes)
Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea (Edward De Bono Quotes)
Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement (Edward De Bono Quotes)
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate (Edward De Bono Quotes)
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all (Edward De Bono Quotes)
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving (Edward De Bono Quotes)