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Edward De Bono Quotes

A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos Picture Quote #1
A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen Picture Quote #1
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns Picture Quote #1
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity Picture Quote #1
The image that concerns most people is the reflection they see in other people’s minds Picture Quote #1
To deal with future we have to deal with possibilities. Analysis will only tell us what is Picture Quote #1
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place Picture Quote #1
The winner is the chef who takes the same ingredients as everyone else and produces the best results Picture Quote #1
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better... no longer enough to be efficient and solve problems Picture Quote #1
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits Picture Quote #1
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive Picture Quote #1
Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way Picture Quote #1
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth Picture Quote #1
Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way Picture Quote #1
The awful thing is that you can never be aware of what you are not aware of Picture Quote #1
Asking a question is the simplest way of focusing thinking... asking the right question may be the most important part of thinking Picture Quote #1
If you do not design the future, someone or something else will design it for you Picture Quote #1
What the joke displays is a switch in perception. This is important in changing the way we think Picture Quote #1
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity Picture Quote #1
I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it Picture Quote #1
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting Picture Quote #1
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures Picture Quote #1
Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough Picture Quote #1
Unfortunately, our existing traditional thinking habits insist that you must attack something and show it to be bad before you can suggest a change. It is more difficult to acknowledge that something is excellent and then to ask for change because although it is excellent, it is not enough Picture Quote #1
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The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all Picture Quote #1
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Text Quotes
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos  (Edward De Bono Quotes) A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen  (Edward De Bono Quotes) There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns  (Edward De Bono Quotes) The simple process of focusing on things that are normally taken for granted is a powerful source of creativity  (Edward De Bono Quotes) The image that concerns most people is the reflection they see in other people’s minds  (Edward De Bono Quotes) To deal with future we have to deal with possibilities. Analysis will only tell us what is  (Edward De Bono Quotes) We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place  (Edward De Bono Quotes) The winner is the chef who takes the same ingredients as everyone else and produces the best results  (Edward De Bono Quotes) As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better... no longer enough to be efficient and solve problems  (Edward De Bono Quotes) Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits  (Edward De Bono Quotes) Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive  (Edward De Bono Quotes) Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way  (Edward De Bono Quotes) A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth  (Edward De Bono Quotes) Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way  (Edward De Bono Quotes) The awful thing is that you can never be aware of what you are not aware of  (Edward De Bono Quotes) Asking a question is the simplest way of focusing thinking... asking the right question may be the most important part of thinking  (Edward De Bono Quotes) If you do not design the future, someone or something else will design it for you  (Edward De Bono Quotes) What the joke displays is a switch in perception. This is important in changing the way we think  (Edward De Bono Quotes) Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity  (Edward De Bono Quotes) I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it  (Edward De Bono Quotes) Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting  (Edward De Bono Quotes) In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures  (Edward De Bono Quotes) Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough  (Edward De Bono Quotes) Unfortunately, our existing traditional thinking habits insist that you must attack something and show it to be bad before you can suggest a change. It is more difficult to acknowledge that something is excellent and then to ask for change because although it is excellent, it is not enough  (Edward De Bono Quotes) The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all  (Edward De Bono Quotes)
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