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Eric Ries Quotes

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We need to reengineer companies to focus on figuring out who the customer is, what’s the market and what kind of product you should build  (Eric Ries Quotes) As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission  (Eric Ries Quotes) It doesn’t matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down  (Eric Ries Quotes) Entrepreneurship is not really building a product, it’s not having an idea, it’s not being in the right place at the right time. It’s fundamentally company building  (Eric Ries Quotes) Except in very narrow cases, where there’s breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can’t out iterate someone who is trying to copy you, you’re toast anyway  (Eric Ries Quotes) The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure  (Eric Ries Quotes) You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people don’t see? We can actually redeem a fair amount of that folk wisdom  (Eric Ries Quotes) As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek  (Eric Ries Quotes) Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted  (Eric Ries Quotes) Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities  (Eric Ries Quotes) We must learn what customers really want, not what they say they want or what we think they should want  (Eric Ries Quotes) When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake  (Eric Ries Quotes) What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly  (Eric Ries Quotes) A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title  (Eric Ries Quotes) A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty  (Eric Ries Quotes) If we do not know who the customer is, we do not know what quality is  (Eric Ries Quotes) Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence  (Eric Ries Quotes) Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers  (Eric Ries Quotes) Don’t be in a rush to get big. Be in a rush to have a great product  (Eric Ries Quotes) If you don’t know who your customer is, you don’t know what quality is  (Eric Ries Quotes) The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort  (Eric Ries Quotes) What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?  (Eric Ries Quotes) Customers don’t care how much time something takes to build. They care only if it serves their needs  (Eric Ries Quotes) If you can’t out iterate someone who is trying to copy you, you’re toast anyway  (Eric Ries Quotes) The goal of every startup experiment is to discover how to build a sustainable business around that vision  (Eric Ries Quotes)
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