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Frank Luntz Quotes
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You need good principles and good language if you are to succeed (Frank Luntz Quotes)
Politics is gut; commercials are gut (Frank Luntz Quotes)
The problem is people become so angry. And they become so vicious. (Frank Luntz Quotes)
If you’re fighting against a minimum wage increase, you’re fighting an uphill battle, because most Americans, even most Republicans, are okay with raising the minimum wage (Frank Luntz Quotes)
My job as a pollster is to understand what really matters (Frank Luntz Quotes)
In fact, in more cases than not, when we are rational, we’re actually unhappy. Emotion is good; passion is good. Being into what we’re into, provided that it’s a healthy pursuit, it’s a good thing (Frank Luntz Quotes)
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest (Frank Luntz Quotes)
Words can sometimes be used to confuse, but it’s up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down (Frank Luntz Quotes)
The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder. (Frank Luntz Quotes)
Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me. (Frank Luntz Quotes)
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed. (Frank Luntz Quotes)
The most successful people in American life are those that have had horrific failures and have come back, done it again and again until they got it right, whether it’s Steve Jobs or Bill Gates or Warren Buffet. (Frank Luntz Quotes)
Believe in better is one of the most powerful words you can use in the business community (Frank Luntz Quotes)
Some people call it global warming; some people call it climate change. What is the difference? (Frank Luntz Quotes)
We are so divided, and we recognize that we’re divided, that we’re looking for ways to come together. (Frank Luntz Quotes)
It’s all emotion. But there’s nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. (Frank Luntz Quotes)
The visual is important. Let’s get to work says let’s get it done, and that’s what they want. (Frank Luntz Quotes)
The public wants to know why or why not. They don’t want to know how you’re going to do it. (Frank Luntz Quotes)
Traditional market researchers are cold and calculating and scientific (Frank Luntz Quotes)
If you’re a good numbers person, you’re a bad language person (Frank Luntz Quotes)
It’s not what you say, it’s what people hear (Frank Luntz Quotes)
The way you communicate an idea is different than the way you communicate a product (Frank Luntz Quotes)
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth (Frank Luntz Quotes)
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain (Frank Luntz Quotes)
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear (Frank Luntz Quotes)
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. They actually dressed like morticians (Frank Luntz Quotes)
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to (Frank Luntz Quotes)
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent (Frank Luntz Quotes)
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before (Frank Luntz Quotes)
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart (Frank Luntz Quotes)
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