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Frank Luntz Quotes

Sound science must be our guide in choosing which problems to tackle and how to approach them Picture Quote #1

The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger Picture Quote #1

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history Picture Quote #1

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I’ve ever seen Picture Quote #1

Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it’s something that’s inside you Picture Quote #1

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different Picture Quote #1

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We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion Picture Quote #1

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I’m not going to ever try to sell a lemon. I don’t do that Picture Quote #1

The advantage of working for a corporation is that it has only one message, because a product or a service doesn’t speak; it’s just there, and you can advertise it Picture Quote #1

People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed Picture Quote #1

So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean Picture Quote #1

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do Picture Quote #1

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How I say it has as much of an impact on what people think of me as what I say Picture Quote #1

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility’s even more important than clarity Picture Quote #1

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Text Quotes

Sound science must be our guide in choosing which problems to tackle and how to approach them (Frank Luntz Quotes) The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger (Frank Luntz Quotes) I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history (Frank Luntz Quotes) Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I’ve ever seen (Frank Luntz Quotes) Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it’s something that’s inside you (Frank Luntz Quotes) The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different (Frank Luntz Quotes) We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion (Frank Luntz Quotes) There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I’m not going to ever try to sell a lemon. I don’t do that (Frank Luntz Quotes) The advantage of working for a corporation is that it has only one message, because a product or a service doesn’t speak; it’s just there, and you can advertise it (Frank Luntz Quotes) People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed (Frank Luntz Quotes) So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean (Frank Luntz Quotes) It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do (Frank Luntz Quotes) How I say it has as much of an impact on what people think of me as what I say (Frank Luntz Quotes) You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility’s even more important than clarity (Frank Luntz Quotes)

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