Human models are more vivid and more persuasive than explicit moral commands

Human models are more vivid and more persuasive than explicit moral commands

In his book "The Image: A Guide to Pseudo-Events in America," Daniel J. Boorstin explores the idea that human models are more vivid and persuasive than explicit moral commands. Boorstin argues that in our modern society, we are bombarded with images and representations of people who embody certain values or behaviors, and these images have a powerful influence on our beliefs and actions.

Boorstin suggests that human models, whether they be celebrities, politicians, or other public figures, serve as powerful examples for us to emulate. These individuals often have a significant impact on our culture and society, shaping our attitudes and behaviors through their actions and words. By observing these human models, we are able to see firsthand how certain values or behaviors can lead to success or failure, and we are more likely to be persuaded by their example than by explicit moral commands.

One of the reasons why human models are so persuasive is because they are relatable and tangible. We can see ourselves in these individuals and imagine what it would be like to be in their shoes. This makes their actions and choices more relevant to us, and we are more likely to be influenced by their behavior than by abstract moral principles.

Furthermore, human models often have a powerful emotional impact on us. When we see someone we admire or look up to behaving in a certain way, it can evoke strong feelings of admiration, respect, or even envy. These emotions can motivate us to change our own behavior in order to be more like our role models.