I never called my work an 'art'. It's part of show business, the business of building entertainment

I never called my work an 'art'. It's part of show business, the business of building entertainment

Walt Disney, the legendary animator, filmmaker, and entrepreneur, is often credited with revolutionizing the entertainment industry with his innovative approach to storytelling and animation. Despite his immense success and influence in the world of art and entertainment, Disney himself never referred to his work as "art". Instead, he saw it as a part of show business, the business of building entertainment.

Disney's perspective on his work as being part of show business rather than traditional art reflects his practical and business-minded approach to creating entertainment. He understood that in order to reach a wide audience and be successful in the competitive entertainment industry, he needed to not only create compelling and engaging content but also effectively market and promote it to the masses. This approach allowed Disney to build a successful and enduring entertainment empire that continues to thrive to this day.

One of Disney's most famous creations, Mickey Mouse, exemplifies his approach to entertainment as a business. Mickey Mouse was not only a beloved character but also a highly marketable and profitable brand that helped Disney expand his reach and influence in the entertainment industry. Disney understood the importance of creating characters and stories that would resonate with audiences while also being commercially viable.