I prefer to be in a video than to play with it

I prefer to be in a video than to play with it

Karl Lagerfeld, the iconic fashion designer known for his innovative designs and larger-than-life personality, was a firm believer in the power of video as a medium for self-expression. Throughout his career, Lagerfeld utilized video as a tool to showcase his creative vision and communicate his ideas to a global audience. He understood the impact that video could have in conveying the essence of his brand and connecting with consumers in a more personal and engaging way.

For Lagerfeld, being in a video was not just about being seen, but about using the medium to tell a story and create a lasting impression. He saw video as a way to bring his designs to life, to capture the essence of his collections, and to communicate his unique perspective on fashion and culture. Lagerfeld was a master at using video to create a sense of drama and excitement around his work, whether it was through elaborate fashion shows, behind-the-scenes documentaries, or short films that showcased his creative process.