If you want to stay in the business then you've got to be a bit shrewd, haven't you?

If you want to stay in the business then you've got to be a bit shrewd, haven't you?

Katie Price, also known as Jordan, is a British media personality, model, and businesswoman who has made a name for herself in the entertainment industry. Throughout her career, Price has been known for her shrewd business acumen and ability to stay relevant in the ever-changing world of show business.

Price first rose to fame in the late 1990s as a glamour model, appearing in various men's magazines and tabloids. However, she quickly realized that in order to stay in the business and continue to be successful, she needed to diversify her brand and expand her reach. This led her to venture into other areas of the entertainment industry, including reality television, music, fashion, and writing.

Price's ability to adapt and evolve with the times has been a key factor in her longevity in the industry. She has always been one step ahead of the game, constantly reinventing herself and finding new ways to stay relevant. This shrewdness has allowed her to build a successful and lucrative career that has spanned over two decades.

In addition to her entertainment ventures, Price has also been successful in the world of business. She has launched several successful product lines, including clothing, perfume, and books. She has also capitalized on her personal brand by endorsing various products and services, further solidifying her status as a savvy businesswoman.

Price's willingness to take risks and think outside the box has set her apart from other celebrities in the industry. She is not afraid to push boundaries and challenge the status quo, which has helped her stay ahead of the competition. Her ability to navigate the often cutthroat world of show business with grace and determination is a testament to her shrewdness and business savvy.