In advertising, not to be different is virtual suicide

In advertising, not to be different is virtual suicide

Thornton Wilder, the renowned American playwright and novelist, once said, “In advertising, not to be different is virtual suicide.” This statement holds true in the world of marketing and advertising, where standing out from the competition is crucial for success. In today’s fast-paced and highly competitive market, companies must find unique and innovative ways to capture the attention of consumers and differentiate themselves from their competitors.

One of the key principles of advertising is to create a strong and memorable brand identity. This involves developing a distinct personality and image that sets a company apart from its competitors. By being different and unique, a company can attract the attention of consumers and create a lasting impression in their minds. This is essential for building brand loyalty and driving sales.

In the context of Thornton Wilder, his works are known for their originality and creativity. He was a master storyteller who was able to captivate audiences with his unique and innovative approach to writing. Similarly, in advertising, companies must strive to be original and creative in order to capture the attention of consumers and stand out from the competition.

Another important aspect of advertising is the need to constantly evolve and adapt to changing market trends. In today’s digital age, consumers are bombarded with advertisements from all directions, making it more challenging for companies to cut through the noise and reach their target audience. By being different and innovative, companies can create campaigns that are fresh and engaging, making them more likely to resonate with consumers.

Furthermore, being different in advertising can also help companies to build a strong and loyal customer base. By offering unique products or services that are not available elsewhere, companies can attract customers who are looking for something new and different. This can help to create a sense of exclusivity and make customers feel special, leading to increased brand loyalty and repeat business.