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Ivan Chermayeff Quotes
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Sometimes there is simply no need to be either clever or original (Ivan Chermayeff Quotes)
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution (Ivan Chermayeff Quotes)
Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood (Ivan Chermayeff Quotes)
Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense. (Ivan Chermayeff Quotes)
Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed. (Ivan Chermayeff Quotes)