I've always wanted to own and control the primary technology in everything we do

I've always wanted to own and control the primary technology in everything we do

Steve Jobs, the co-founder of Apple Inc., was known for his visionary approach to technology and his desire to own and control the primary technology in everything his company did. Jobs believed that in order to create truly innovative products, it was essential to have complete control over the technology that powered them.

From the very beginning, Jobs was determined to create products that were not only aesthetically pleasing but also functionally superior. He understood that in order to achieve this, Apple needed to have control over every aspect of the technology that went into its products. This meant designing and developing its own hardware, software, and services, rather than relying on third-party suppliers.

One of the key examples of Jobs' commitment to owning and controlling technology was the development of the iPhone. When Apple first entered the smartphone market, Jobs made the bold decision to create a device that was completely integrated – from the hardware to the software to the services. This approach allowed Apple to deliver a seamless user experience that set the iPhone apart from its competitors.

Jobs' insistence on owning and controlling technology also extended to other areas of Apple's business. For example, he was a strong advocate for developing proprietary technologies such as the A-series chips that power Apple's devices. By designing its own chips, Apple was able to optimize performance and power efficiency, giving its products a competitive edge in the market.