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Jakob Nielsen Quotes

On the Internet, it’s survival of the easiest.... Give users a good experience and they’re apt to turn into frequent and loyal customers. But ... it’s easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around Picture Quote #1
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior Picture Quote #1
In the attention economy, anyone trying to connect with an audience must treat the user’s time as the ultimate resource Picture Quote #1
The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web Picture Quote #1
Designers are not users Picture Quote #1
Compared to 1999... we cannot quite declare victory, but we can declare progress Picture Quote #1
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Ultimately, users visit your website for its content. Everything else is just the backdrop Picture Quote #1
Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it Picture Quote #1
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail Picture Quote #1
... the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again Picture Quote #1
Throughout this book, we’ve been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it’s much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline Picture Quote #1
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know Picture Quote #1
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Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less Picture Quote #1
On average, when you ask someone to perform a task on a site, they cannot do it. It’s not their fault; it’s the designer’s fault Picture Quote #1
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience Picture Quote #1
The system should always keep users informed about what is going on, through appropriate feedback within reasonable time Picture Quote #1
In the attention economy, anyone trying to connect with an audience must treat the user’s time as the ultimate resource Picture Quote #1
Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy Picture Quote #1
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A general principle for all user interface design is to go through all of your design elements and remove them one at a time Picture Quote #1
People have to want to change before there’s any chance of helping them do so Picture Quote #1
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Text Quotes
On the Internet, it’s survival of the easiest.... Give users a good experience and they’re apt to turn into frequent and loyal customers. But ... it’s easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.  (Jakob Nielsen Quotes) To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.  (Jakob Nielsen Quotes) In the attention economy, anyone trying to connect with an audience must treat the user’s time as the ultimate resource.  (Jakob Nielsen Quotes) The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web  (Jakob Nielsen Quotes) Designers are not users  (Jakob Nielsen Quotes) Compared to 1999... we cannot quite declare victory, but we can declare progress  (Jakob Nielsen Quotes) Ultimately, users visit your website for its content. Everything else is just the backdrop  (Jakob Nielsen Quotes) Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it  (Jakob Nielsen Quotes) Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail  (Jakob Nielsen Quotes) ... the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again  (Jakob Nielsen Quotes) Throughout this book, we’ve been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it’s much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline  (Jakob Nielsen Quotes) Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know  (Jakob Nielsen Quotes) Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less  (Jakob Nielsen Quotes) On average, when you ask someone to perform a task on a site, they cannot do it. It’s not their fault; it’s the designer’s fault  (Jakob Nielsen Quotes) Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience  (Jakob Nielsen Quotes) The system should always keep users informed about what is going on, through appropriate feedback within reasonable time  (Jakob Nielsen Quotes) In the attention economy, anyone trying to connect with an audience must treat the user’s time as the ultimate resource  (Jakob Nielsen Quotes) Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy  (Jakob Nielsen Quotes) A general principle for all user interface design is to go through all of your design elements and remove them one at a time  (Jakob Nielsen Quotes) People have to want to change before there’s any chance of helping them do so  (Jakob Nielsen Quotes)