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Jan Tschichold Quotes

My errors were more fertile than I ever imagined Picture Quote #1

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development Picture Quote #1

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner Picture Quote #1

Asymmetry is the rhythmic expression of functional design Picture Quote #1

White space is to be regarded as an active element, not a passive background Picture Quote #1

Perfect typography is more a science than an art Picture Quote #1

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We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless Picture Quote #1

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive Picture Quote #1

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental Picture Quote #1

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings Picture Quote #1

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry Picture Quote #1

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Text Quotes

My errors were more fertile than I ever imagined (Jan Tschichold Quotes) Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development (Jan Tschichold Quotes) The aim of every typographic work - the delivery of a message in the shortest, most efficient manner. (Jan Tschichold Quotes) Asymmetry is the rhythmic expression of functional design (Jan Tschichold Quotes) White space is to be regarded as an active element, not a passive background (Jan Tschichold Quotes) Perfect typography is more a science than an art (Jan Tschichold Quotes) We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless (Jan Tschichold Quotes) The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive (Jan Tschichold Quotes) The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental (Jan Tschichold Quotes) Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings (Jan Tschichold Quotes) Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry (Jan Tschichold Quotes)