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Jef I Richards Quotes
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Advertising is totally unnecessary. Unless you hope to make money (Jef I Richards Quotes)
In advertising, sex sells. But only if you’re selling sex (Jef I Richards Quotes)
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What’s wrong with this picture? (Jef I Richards Quotes)
There’s so much truly putrid advertising out there it’s embarrassing. But not all advertising is bad. Some of it is really quite mediocre (Jef I Richards Quotes)
If its not done ethically, advertising won’t be trusted. If consumers don’t trust it, advertising is pointless (Jef I Richards Quotes)
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising. ‘ (Jef I Richards Quotes)
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, ‘I want this child to grow up to be a media planner’? (Jef I Richards Quotes)
The Death of Advertising? I think that’s in the book of Revelation. It’s the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma (Jef I Richards Quotes)
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I’ll put the accuracy of the average ad in this country up against the average news story any time (Jef I Richards Quotes)
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ (Jef I Richards Quotes)
If its not done ethically, advertising won’t be trusted. If consumers don’t trust it, advertising is pointless. (Jef I Richards Quotes)
Advertising is speech. It’s regulated because it’s often effective speech (Jef I Richards Quotes)
Creativity is an advertising agency’s most valuable asset, because it is the rarest (Jef I Richards Quotes)
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species (Jef I Richards Quotes)
Commercial speech is like obscenity... We can’t seem to define it, but we know it when we see it (Jef I Richards Quotes)