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John Caples Quotes

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Remember that the reader’s attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.  (John Caples Quotes) For every curiosity headline that succeed in getting results, a dozen will fail  (John Caples Quotes) A good headline can make an advertisement good even if the picture is poor  (John Caples Quotes) If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.  (John Caples Quotes) Don’t underestimate the value of beginning a headline by naming the people you want to reach  (John Caples Quotes)