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John Sculley Quotes
![Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can Picture Quote #1](https://img.picturequotes.com/2/806/805899/805899.webp "Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can Picture Quote #1")
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Everything at Apple can be best understood through the lens of designing. Whether it’s designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. (John Sculley Quotes)
Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can (John Sculley Quotes)
Apple no longer builds any products. When I was there, people used to call Apple a vertically integrated advertising agency, which was not a compliment. (John Sculley Quotes)
Stay the course and keep building an integrated Apple ecosystem of iPhone iPod iMac iTunes App Store Apple TV. No one has yet demonstrated they understand how to create an ‘experience-based ecosystem’ as well as Apple. (John Sculley Quotes)
Apple makes really good products, and Samsung makes really good products. It’s really a two-horse race. Where I think Apple is exposed: the price points of Apple’s products are just so high by comparison with Samsung’s. (John Sculley Quotes)
Apple and Samsung are selling in such high volumes, and they’re vertically integrated more and more, that it’s very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market. (John Sculley Quotes)
When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer. (John Sculley Quotes)
The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs’s genius is his ability to use technology to create products that define fundamental cultural shifts. (John Sculley Quotes)
One thing about Apple is they have these fanboys - as I always say, ‘Sell to the people who love us.’ For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well. (John Sculley Quotes)
Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker. (John Sculley Quotes)
If we hadn’t put a man on the moon, there wouldn’t be a Silicon Valley today (John Sculley Quotes)
I didn’t appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world. (John Sculley Quotes)
Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on. (John Sculley Quotes)
If you spend too much time worrying about how other people perceive you, you’ll never break the rules. (John Sculley Quotes)
I have found that I always learn more from my mistakes than from my successes. If you aren’t making some mistakes, you aren’t taking enough chances. (John Sculley Quotes)
I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple. (John Sculley Quotes)
It’s suddenly practical to do very high quality video wirelessly over mobile devices, and we’re just in the early days of that. (John Sculley Quotes)
The Japanese always started with the market share of components first. So one would dominate, let’s say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort. (John Sculley Quotes)
Healthcare has been the last major industry that hasn’t been touched by technology in terms of productivity and consumer adoption in the way so many other industries have. (John Sculley Quotes)
Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population (John Sculley Quotes)
No great marketing decisions have ever been made on quantitative data (John Sculley Quotes)
Great marketing cannot sell a pedestrian product very well (John Sculley Quotes)
The future belongs to those who see possibilities before they become obvious (John Sculley Quotes)
People who take risks are the people you’ll lose against (John Sculley Quotes)
There are just moments when all the stars are aligned for breakthrough products (John Sculley Quotes)
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage (John Sculley Quotes)
The news of my pregnancy spread like a forest fire in summer (John Sculley Quotes)
No great marketing decisions have ever been made on qualitative data (John Sculley Quotes)
I have found that I always learn more from my mistakes than from my successes. If you aren’t making some mistakes, you aren’t taking enough chances (John Sculley Quotes)
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children (John Sculley Quotes)
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