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Jonathan Ive Quotes

We don’t do focus groups - that is the job of the designer Picture Quote #1
A beautiful product that doesn’t work very well is ugly Picture Quote #1
But one of the things that really irritates me in products is when I’m aware of designers wagging their tails in my face Picture Quote #1
We don’t do focus groups - that is the job of the designer. It’s unfair to ask people who don’t have a sense of the opportunities of tomorrow from the context of today to design Picture Quote #1
There’s an applied style of being minimal and simple, and then there’s real simplicity. This looks simple, because it really is Picture Quote #1
Apple’s Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures Picture Quote #1
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One of the hallmarks of the team is this sense of looking to be wrong. It’s the inquisitiveness, and sense of exploration. It’s about being excited to be wrong, because then you’ve discovered something new Picture Quote #1
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?! Picture Quote #1
It is sad that so many designers don’t know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage Picture Quote #1
The goal of Apple is not to make money but to make really nice products, really great products Picture Quote #1
Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products Picture Quote #1
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people Picture Quote #1
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We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn Picture Quote #1
It feels like each time we are beginning at the beginning, in a really exciting way Picture Quote #1
When you do everything to make the very best product, it also means you’re very focused on just a few products Picture Quote #1
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making Picture Quote #1
The goal we’ve always had for design at Apple is to create solutions that are inevitable Picture Quote #1
One thing most people don’t know is that Steve Jobs is an exceptional designer Picture Quote #1
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It’s not too shabby is it? Picture Quote #1
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design Picture Quote #1
Perhaps I’d like to design cars, but I don’t think I’d be much good at it Picture Quote #1
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution Picture Quote #1
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive Picture Quote #1
There is a clear goal and it isn’t to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence Picture Quote #1
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It’s difficult to do something radically new, unless you are at the heart of a company Picture Quote #1
That’s an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities Picture Quote #1
Different’ and ‘new’ is relatively easy. Doing something that’s genuinely better is very hard Picture Quote #1
If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for Picture Quote #1
That’s just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one Picture Quote #1
As a kid, I remember taking apart whatever I could get my hands on Picture Quote #1
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Text Quotes
We don’t do focus groups - that is the job of the designer  (Jonathan Ive Quotes) A beautiful product that doesn’t work very well is ugly  (Jonathan Ive Quotes) But one of the things that really irritates me in products is when I’m aware of designers wagging their tails in my face  (Jonathan Ive Quotes) We don’t do focus groups - that is the job of the designer. It’s unfair to ask people who don’t have a sense of the opportunities of tomorrow from the context of today to design  (Jonathan Ive Quotes) There’s an applied style of being minimal and simple, and then there’s real simplicity. This looks simple, because it really is.  (Jonathan Ive Quotes) Apple’s Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.  (Jonathan Ive Quotes) One of the hallmarks of the team is this sense of looking to be wrong. It’s the inquisitiveness, and sense of exploration. It’s about being excited to be wrong, because then you’ve discovered something new.  (Jonathan Ive Quotes) Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!  (Jonathan Ive Quotes) It is sad that so many designers don’t know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.  (Jonathan Ive Quotes) The goal of Apple is not to make money but to make really nice products, really great products  (Jonathan Ive Quotes) Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products.  (Jonathan Ive Quotes) At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people  (Jonathan Ive Quotes) We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn  (Jonathan Ive Quotes) It feels like each time we are beginning at the beginning, in a really exciting way  (Jonathan Ive Quotes) When you do everything to make the very best product, it also means you’re very focused on just a few products  (Jonathan Ive Quotes) I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making  (Jonathan Ive Quotes) The goal we’ve always had for design at Apple is to create solutions that are inevitable  (Jonathan Ive Quotes) One thing most people don’t know is that Steve Jobs is an exceptional designer  (Jonathan Ive Quotes) It’s not too shabby is it?  (Jonathan Ive Quotes) The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.  (Jonathan Ive Quotes) Perhaps I’d like to design cars, but I don’t think I’d be much good at it  (Jonathan Ive Quotes) Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution.  (Jonathan Ive Quotes) What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.  (Jonathan Ive Quotes) There is a clear goal and it isn’t to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.  (Jonathan Ive Quotes) It’s difficult to do something radically new, unless you are at the heart of a company  (Jonathan Ive Quotes) That’s an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.  (Jonathan Ive Quotes) Different’ and ‘new’ is relatively easy. Doing something that’s genuinely better is very hard.  (Jonathan Ive Quotes) If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for.  (Jonathan Ive Quotes) That’s just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.  (Jonathan Ive Quotes) As a kid, I remember taking apart whatever I could get my hands on  (Jonathan Ive Quotes)
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