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Leo Burnett Quotes

Good advertising does not just circulate information. It penetrates the public mind with desires and belief Picture Quote #1

I think a smart woman can sell the average man anything, Picture Quote #1

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash Picture Quote #1

There is no such thing as a permanent advertising success Picture Quote #1

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line Picture Quote #1

Fun without sell gets nowhere but sell without fun tends to become obnoxious Picture Quote #1

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There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’ Picture Quote #1

We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad Picture Quote #1

Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’ Picture Quote #1

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won’t do very well in advertising Picture Quote #1

Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility Picture Quote #1

If you are writing about baloney, don’t try and make it Cornish hen, because that’s the worst kind of baloney there is. Just make it darn good baloney Picture Quote #1

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Keep it simple. Let’s do the obvious thing -the common thing- but let’s do it uncommonly well Picture Quote #1

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line Picture Quote #1

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’ Picture Quote #1

Curiosity about life in all of its aspects, I think, is still the secret of great creative people Picture Quote #1

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for Picture Quote #1

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all Picture Quote #1

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When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either Picture Quote #1

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won’t do very well in advertising Picture Quote #1

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships Picture Quote #1

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for Picture Quote #1

Before you can have a share of market, you must have a share of mind Picture Quote #1

Steep yourself in your subject, work like hell, and love, honor and obey your hunches Picture Quote #1

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Good advertising is a happy wedding of words and pictures, not a contest between them Picture Quote #1

Products are made in the factory, but brands are created in the mind Picture Quote #1

A good ad which is not run never produces sales Picture Quote #1

What helps people, helps business Picture Quote #1

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death Picture Quote #1

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’ Picture Quote #1

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Text Quotes

Good advertising does not just circulate information. It penetrates the public mind with desires and belief (Leo Burnett Quotes) I think a smart woman can sell the average man anything, (Leo Burnett Quotes) Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash. (Leo Burnett Quotes) There is no such thing as a permanent advertising success (Leo Burnett Quotes) The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line (Leo Burnett Quotes) Fun without sell gets nowhere but sell without fun tends to become obnoxious (Leo Burnett Quotes) There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’ (Leo Burnett Quotes) We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad (Leo Burnett Quotes) Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’ (Leo Burnett Quotes) Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won’t do very well in advertising (Leo Burnett Quotes) Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility (Leo Burnett Quotes) If you are writing about baloney, don’t try and make it Cornish hen, because that’s the worst kind of baloney there is. Just make it darn good baloney (Leo Burnett Quotes) Keep it simple. Let’s do the obvious thing -the common thing- but let’s do it uncommonly well (Leo Burnett Quotes) The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line. (Leo Burnett Quotes) A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’. (Leo Burnett Quotes) Curiosity about life in all of its aspects, I think, is still the secret of great creative people (Leo Burnett Quotes) I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. (Leo Burnett Quotes) If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. (Leo Burnett Quotes) When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either. (Leo Burnett Quotes) Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won’t do very well in advertising. (Leo Burnett Quotes) The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships (Leo Burnett Quotes) I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for (Leo Burnett Quotes) Before you can have a share of market, you must have a share of mind (Leo Burnett Quotes) Steep yourself in your subject, work like hell, and love, honor and obey your hunches (Leo Burnett Quotes) Good advertising is a happy wedding of words and pictures, not a contest between them (Leo Burnett Quotes) Products are made in the factory, but brands are created in the mind (Leo Burnett Quotes) A good ad which is not run never produces sales (Leo Burnett Quotes) What helps people, helps business (Leo Burnett Quotes) I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death (Leo Burnett Quotes) A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’ (Leo Burnett Quotes)

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