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Leo Burnett Quotes
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business (Leo Burnett Quotes)
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think (Leo Burnett Quotes)
I regard a great ad as the most beautiful thing in the world (Leo Burnett Quotes)
If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks (Leo Burnett Quotes)
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read (Leo Burnett Quotes)
Plan the sale when you plan the ad (Leo Burnett Quotes)
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable (Leo Burnett Quotes)
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself (Leo Burnett Quotes)
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders (Leo Burnett Quotes)
When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either (Leo Burnett Quotes)
I think a smart woman can sell the average man anything (Leo Burnett Quotes)
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink (Leo Burnett Quotes)
Friction makes sparks and sparks start creative conflagrations (Leo Burnett Quotes)
Don’t tell me how good you make it; tell me how good it makes me when I use it (Leo Burnett Quotes)
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself (Leo Burnett Quotes)
I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency (Leo Burnett Quotes)
Don’t tell people how good you make the goods; tell the how good your goods make them (Leo Burnett Quotes)
I am often asked how I got into the business. I didn’t. The business got into me (Leo Burnett Quotes)
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising (Leo Burnett Quotes)
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all (Leo Burnett Quotes)
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships (Leo Burnett Quotes)
To swear off making mistakes is very easy. All you have to do is swear off having ideas (Leo Burnett Quotes)
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide (Leo Burnett Quotes)
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one (Leo Burnett Quotes)
When you reach for the stars, you may not get one, but you won’t get a handful of mud either (Leo Burnett Quotes)
Too many ads that try not to go over the reader’s head end up beneath his notice (Leo Burnett Quotes)
You have come to a place which doesn’t tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow (Leo Burnett Quotes)
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad (Leo Burnett Quotes)
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