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Market Research Quotes

Did Alexander Graham Bell do any market research before he invented the telephone? Picture Quote #1

Many researchers have joined the field and applied the LED to many new markets such as mobile phone screens, LED TV, and LED Lighting Picture Quote #1

But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It’s the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place Picture Quote #1

About 85 percent of what you see is just because I get on the phone and [say], ‘Let’s go do this’. I don’t do any market research or test groups or focus [groups]. I just go, ‘It’s my company; would I buy it, personally?’ Picture Quote #1

We only do what we think is good and what we’re happy with. I do that in stand-up, I even do it with my children’s books. I don’t do market research, I don’t have focus groups, I don’t care. I don’t care if it fails, honestly. I’d rather have something that’s completely mine fail than something succeed that I’m not proud of Picture Quote #1

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make Picture Quote #1

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Now death is uncool, old-fashioned. To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself Picture Quote #1

In market research I did at Microsoft Corp. in the early 1990s, I estimated that the ‘Wall Street Journal’ took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for Picture Quote #1

Washington state’s 2nd Congressional District is a major producer of small fruit crops such as raspberries and strawberries. This research center is doing important work to help farmers enhance the quality, yield and marketability of their small fruit crops Picture Quote #1

We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build Picture Quote #1

Those market researchers... are playing games with you and me and with this entire country. Their so-called samples of opinion are no more accurate or reliable than my grandmother’s big toe was when it came to predicting the weather Picture Quote #1

You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it’s all just copies from the latest best-seller list and damn little of anything else Picture Quote #1

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Did Alexander Graham Bell do any market research before he invented the telephone Picture Quote #1

Traditional market researchers are cold and calculating and scientific Picture Quote #1

Did Alexander Graham Bell do any market research before he invented the telephone Picture Quote #1

Selling drug secrets violates a trust that is fundamental to the integrity of both scientific research and our financial markets Picture Quote #1

I love market research because you really have an idea of what your consumers are looking for Picture Quote #1

Do your own market research; ask your last ten customers exactly why they bought from you Picture Quote #1

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I don’t really follow market research. In the end, I respond to my own instincts Picture Quote #1

It is the new and different that is always most vulnerable to market research Picture Quote #1

I have spent too long being able to manipulate the answers I want from market research to rely upon its findings any more than I do weather forecasts Picture Quote #1

I always market research my books before I hand them in by showing them to five or six close friends who I trust to be honest with me, so they are very heavily re-written already Picture Quote #1

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort Picture Quote #1

There is very little sense that anybody really knows what works or why. But that’s not a shock. And I don’t think market research would solve that Picture Quote #1

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The purely random sample is the only kind that can be examined with confidence by means of statistical theory, but there is one things wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it. A more economical substitute, which is almost universally used in such fields as opinion polling and market research, is called stratified random sampling Picture Quote #1

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research Picture Quote #1

You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research Picture Quote #1

We tell market researchers that we don’t mind paying more for green benefits but only a minority of zealots ever really will. A campaign that delivers more widespread green behaviour is going to need to be cleverer that that Picture Quote #1

The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do Picture Quote #1

Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence Picture Quote #1

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Did Alexander Graham Bell do any market research before he invented the telephone? (Market Research Quotes) Many researchers have joined the field and applied the LED to many new markets such as mobile phone screens, LED TV, and LED Lighting. (Market Research Quotes) But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It’s the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place (Market Research Quotes) About 85 percent of what you see is just because I get on the phone and [say], ‘Let’s go do this’. I don’t do any market research or test groups or focus [groups]. I just go, ‘It’s my company; would I buy it, personally?’ (Market Research Quotes) We only do what we think is good and what we’re happy with. I do that in stand-up, I even do it with my children’s books. I don’t do market research, I don’t have focus groups, I don’t care. I don’t care if it fails, honestly. I’d rather have something that’s completely mine fail than something succeed that I’m not proud of (Market Research Quotes) A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make (Market Research Quotes) Now death is uncool, old-fashioned. To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself (Market Research Quotes) In market research I did at Microsoft Corp. in the early 1990s, I estimated that the ‘Wall Street Journal’ took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for (Market Research Quotes) Washington state’s 2nd Congressional District is a major producer of small fruit crops such as raspberries and strawberries. This research center is doing important work to help farmers enhance the quality, yield and marketability of their small fruit crops (Market Research Quotes) We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build (Market Research Quotes) Those market researchers... are playing games with you and me and with this entire country. Their so-called samples of opinion are no more accurate or reliable than my grandmother’s big toe was when it came to predicting the weather (Market Research Quotes) You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it’s all just copies from the latest best-seller list and damn little of anything else (Market Research Quotes) Did Alexander Graham Bell do any market research before he invented the telephone (Market Research Quotes) Traditional market researchers are cold and calculating and scientific (Market Research Quotes) Did Alexander Graham Bell do any market research before he invented the telephone (Market Research Quotes) Selling drug secrets violates a trust that is fundamental to the integrity of both scientific research and our financial markets (Market Research Quotes) I love market research because you really have an idea of what your consumers are looking for (Market Research Quotes) Do your own market research; ask your last ten customers exactly why they bought from you (Market Research Quotes) I don’t really follow market research. In the end, I respond to my own instincts (Market Research Quotes) It is the new and different that is always most vulnerable to market research (Market Research Quotes) I have spent too long being able to manipulate the answers I want from market research to rely upon its findings any more than I do weather forecasts (Market Research Quotes) I always market research my books before I hand them in by showing them to five or six close friends who I trust to be honest with me, so they are very heavily re-written already (Market Research Quotes) Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort (Market Research Quotes) There is very little sense that anybody really knows what works or why. But that’s not a shock. And I don’t think market research would solve that (Market Research Quotes) The purely random sample is the only kind that can be examined with confidence by means of statistical theory, but there is one things wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it. A more economical substitute, which is almost universally used in such fields as opinion polling and market research, is called stratified random sampling (Market Research Quotes) Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research (Market Research Quotes) You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research (Market Research Quotes) We tell market researchers that we don’t mind paying more for green benefits but only a minority of zealots ever really will. A campaign that delivers more widespread green behaviour is going to need to be cleverer that that (Market Research Quotes) The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do (Market Research Quotes) Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence (Market Research Quotes)