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Michael Schudson Quotes

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly Picture Quote #1
The effectiveness of advertising depends on the amount and kind of product information available to consumers... Advertising will be more successful the more impoverished the consumer’s information environment Picture Quote #1
Advertising generally works to reinforce consumer trends rather than to initiate them Picture Quote #1
If advertising is not an official or state art, it is nonetheless clearly art Picture Quote #1
Most criticism of advertising is written in ignorance of what actually happens inside these agencies Picture Quote #1
Sales may lead to advertising as much as advertising leads to sales Picture Quote #1
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Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public Picture Quote #1
It is very likely that many firms spend more on advertising than, for their own best interests, they should Picture Quote #1
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness Picture Quote #1
Objectivity, in this sense, means that a person’s statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it Picture Quote #1
It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one’s own thoughts and acts Picture Quote #1
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values Picture Quote #1
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If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly  (Michael Schudson Quotes) The effectiveness of advertising depends on the amount and kind of product information available to consumers... Advertising will be more successful the more impoverished the consumer’s information environment  (Michael Schudson Quotes) Advertising generally works to reinforce consumer trends rather than to initiate them  (Michael Schudson Quotes) If advertising is not an official or state art, it is nonetheless clearly art  (Michael Schudson Quotes) Most criticism of advertising is written in ignorance of what actually happens inside these agencies  (Michael Schudson Quotes) Sales may lead to advertising as much as advertising leads to sales  (Michael Schudson Quotes) Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public  (Michael Schudson Quotes) It is very likely that many firms spend more on advertising than, for their own best interests, they should  (Michael Schudson Quotes) Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness  (Michael Schudson Quotes) Objectivity, in this sense, means that a person’s statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it  (Michael Schudson Quotes) It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one’s own thoughts and acts  (Michael Schudson Quotes) The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values  (Michael Schudson Quotes)