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Norbert Reithofer Quotes

Naturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet as substantially as the BMW Group Picture Quote #1

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure Picture Quote #1

We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company Picture Quote #1

We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary to expectations, it did not turn a profit in its first life cycle Picture Quote #1

If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course Picture Quote #1

I have told our senior executives that I will slaughter holy cows if it benefits the company’s long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no Picture Quote #1

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As far as I’m concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future Picture Quote #1

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Naturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet as substantially as the BMW Group (Norbert Reithofer Quotes) BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure (Norbert Reithofer Quotes) We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company (Norbert Reithofer Quotes) We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary to expectations, it did not turn a profit in its first life cycle. (Norbert Reithofer Quotes) If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course. (Norbert Reithofer Quotes) I have told our senior executives that I will slaughter holy cows if it benefits the company’s long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no. (Norbert Reithofer Quotes) As far as I’m concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future (Norbert Reithofer Quotes)