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Paul Rand Quotes

Ideas do not need to be esoteric to be original or exciting Picture Quote #1

If I was influenced by anything, it was architecture: structure having to do with logic. If you don’t do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong Picture Quote #1

Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form Picture Quote #1

I never did calligraphy... But handwriting is an entirely different kind of thing. It’s part of the syndrome of modernism... It’s part of that asceticism Picture Quote #1

In the West, we look at art through life. Well, that’s one way of living. In the Orient they look at life through art. They even drink their tea without sugar, for the same reason that they don’t like a lot of frilly decorations on a painting. I can’t stand butter on my bread for the same reason. I’m allergic to goo and rococo Picture Quote #1

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring Picture Quote #1

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Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated Picture Quote #1

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated Picture Quote #1

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry Picture Quote #1

Simplicity is not the goal. It is the by-product of a good idea and modest expectations Picture Quote #1

Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea Picture Quote #1

Everything is design. Everything! Picture Quote #1

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Don’t try to be original; just try to be good Picture Quote #1

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time Picture Quote #1

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated Picture Quote #1

The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous Picture Quote #1

Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated Picture Quote #1

You will learn most things by looking, but reading gives understanding. Reading will make you free Picture Quote #1

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Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients Picture Quote #1

If I was influenced by anything, it was architecture: structure having to do with logic. If you don’t do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong Picture Quote #1

I never did calligraphy... But handwriting is an entirely different kind of thing. It’s part of the syndrome of modernism... It’s part of that asceticism Picture Quote #1

Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind Picture Quote #1

Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed Picture Quote #1

Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well Picture Quote #1

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The reason I always insisted on signing my work was not to be subordinate to anyone Picture Quote #1

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process Picture Quote #1

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Ideas do not need to be esoteric to be original or exciting (Paul Rand Quotes) If I was influenced by anything, it was architecture: structure having to do with logic. If you don’t do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong. (Paul Rand Quotes) Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form. (Paul Rand Quotes) I never did calligraphy... But handwriting is an entirely different kind of thing. It’s part of the syndrome of modernism... It’s part of that asceticism. (Paul Rand Quotes) In the West, we look at art through life. Well, that’s one way of living. In the Orient they look at life through art. They even drink their tea without sugar, for the same reason that they don’t like a lot of frilly decorations on a painting. I can’t stand butter on my bread for the same reason. I’m allergic to goo and rococo. (Paul Rand Quotes) The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. (Paul Rand Quotes) Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. (Paul Rand Quotes) Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. (Paul Rand Quotes) To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. (Paul Rand Quotes) Simplicity is not the goal. It is the by-product of a good idea and modest expectations (Paul Rand Quotes) Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea (Paul Rand Quotes) Everything is design. Everything! (Paul Rand Quotes) Don’t try to be original; just try to be good (Paul Rand Quotes) So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time (Paul Rand Quotes) Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated (Paul Rand Quotes) The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous (Paul Rand Quotes) Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated (Paul Rand Quotes) You will learn most things by looking, but reading gives understanding. Reading will make you free (Paul Rand Quotes) Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients (Paul Rand Quotes) If I was influenced by anything, it was architecture: structure having to do with logic. If you don’t do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong (Paul Rand Quotes) I never did calligraphy... But handwriting is an entirely different kind of thing. It’s part of the syndrome of modernism... It’s part of that asceticism (Paul Rand Quotes) Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind (Paul Rand Quotes) Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed (Paul Rand Quotes) Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well (Paul Rand Quotes) The reason I always insisted on signing my work was not to be subordinate to anyone (Paul Rand Quotes) Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process (Paul Rand Quotes)