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Philip Kotler Quotes
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Don’t buy market share. Figure out how to earn it. (Philip Kotler Quotes)
The best advertising is done by satisfied customers (Philip Kotler Quotes)
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. (Philip Kotler Quotes)
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. (Philip Kotler Quotes)
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner (Philip Kotler Quotes)
Don’t buy market share. Figure out how to earn it (Philip Kotler Quotes)
Marketing is a race without a finishing line (Philip Kotler Quotes)
The future isn’t ahead of us. It has already happened (Philip Kotler Quotes)
Marketing is the set of human activities directed at facilitating and consummating exchanges (Philip Kotler Quotes)
It is no longer enough to satisfy your customers. You must delight them (Philip Kotler Quotes)
Marketing is becoming a battle based on information than on sales power (Philip Kotler Quotes)
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master (Philip Kotler Quotes)
Good companies will meet needs; great companies will create markets (Philip Kotler Quotes)
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors (Philip Kotler Quotes)
Watch the product life cycle; but more important, watch the market life cycle (Philip Kotler Quotes)
Today you have to run faster to stay in place (Philip Kotler Quotes)
Your company does not belong inmarkets where it cannot be the best (Philip Kotler Quotes)
It is more important to do what is strategically right than what is immediately profitable (Philip Kotler Quotes)
The successful salesperson cares first for the customer, second for the products (Philip Kotler Quotes)
The internet will create the winnerand bury the laggards (Philip Kotler Quotes)
The best way to hold customers is to constantly figure out how to give them more for less (Philip Kotler Quotes)
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value (Philip Kotler Quotes)
The most important thing is to forecast where customers are moving, and be in front of them (Philip Kotler Quotes)
The theory of marketing is solid but the practice of marketing leaves much to be desired (Philip Kotler Quotes)
There is no such thing as a commodity. It is simply a product waiting to be differentiated (Philip Kotler Quotes)
The sales department isn’t the whole company, but the whole company better be the sales department (Philip Kotler Quotes)
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market (Philip Kotler Quotes)
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer (Philip Kotler Quotes)
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it (Philip Kotler Quotes)
Today’s smart marketers don’t sell products; they sell benefit packages. They don’t sell purchase value only; they sell use value (Philip Kotler Quotes)
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