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Philip Kotler Quotes
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Every business is a service business. Does your service put a smile on the customer’s face? (Philip Kotler Quotes)
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas (Philip Kotler Quotes)
Authentic marketing is not the art of selling what you make but knowing what to make (Philip Kotler Quotes)
Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match (Philip Kotler Quotes)
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