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Raymond Loewy Quotes

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The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.  (Raymond Loewy Quotes) My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.  (Raymond Loewy Quotes) In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one.  (Raymond Loewy Quotes) Form, which should be the clean-cut expression of mechanical excellence, has become sensuous and organic.  (Raymond Loewy Quotes) The public may admire a corporation for its impressive size. Who in the United States doesn’t? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.  (Raymond Loewy Quotes) Between two products equal in price, function and quality, the better looking will outsell the other.  (Raymond Loewy Quotes) The American automobile has changed the habits of every member of modern society  (Raymond Loewy Quotes) Never leave well enough alone  (Raymond Loewy Quotes) I alienated the automotive industry by saying that cars should be lightweight and compact  (Raymond Loewy Quotes) Design is too important to be left to designers  (Raymond Loewy Quotes) Industrial design keeps the customer happy, his client in the black and the designer busy  (Raymond Loewy Quotes) I believe most in educated intuition, in what you get through profound experience  (Raymond Loewy Quotes) It all must start with an inspired, spontaneous idea  (Raymond Loewy Quotes) The most beautiful curve is a rising sales graph  (Raymond Loewy Quotes) The main goal is not to complicate the already difficult life of the consumer  (Raymond Loewy Quotes) Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended  (Raymond Loewy Quotes) Good design is not an applied veneer  (Raymond Loewy Quotes) It’s a simple exercise; a little logic, a little taste, and the will to cooperate  (Raymond Loewy Quotes) It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification  (Raymond Loewy Quotes) A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems  (Raymond Loewy Quotes) I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies  (Raymond Loewy Quotes) Between two products equal in price, function and quality, the better looking will out sell the other  (Raymond Loewy Quotes) Between two products equal in price, function and quality, the one with the most attractive exterior will win  (Raymond Loewy Quotes) The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm  (Raymond Loewy Quotes) People will turn to you, follow you, support you only as long as they are confident that you are doing your best  (Raymond Loewy Quotes) I sought excitement and, taking chances, I was all ready to fail in order to achieve something large  (Raymond Loewy Quotes)