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Sendhil Mullainathan Quotes

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, ‘This is a good ad campaign.’ So, there is a little bit of slippage there. That’s just a caveat. That’s different from actually having an effective ad campaign Picture Quote #1

If women’s choices - such as taking time off to rear children - make them less productive in the economy, does adolescent boys’ behavior in school make them even less so, because they are missing the educational potential of their formative years? Picture Quote #1

If you send out one coupon with a deadline of a week and another that must be used within the next month, you end up having more redemptions with the one week deadline. It’s really amazing. With the month deadline you have four times as much time, but people tend to say they’ll use it in a few weeks’ time and then they don’t do it Picture Quote #1

It is safe to say that when people are short on cash, they might be less productive at work, be worse parents, and have less self-control Picture Quote #1

You and I can be busy, and we take a vacation from work. You can’t take a break from being poor. You can’t say, ‘Hey I’ve had enough of worrying about money, I’m just going to be rich for a couple of weeks until I’ve recovered.’ Picture Quote #1

Eat better or work out more, and youll see the benefits weeks, months or years down the road. Sleep more, and youll see the benefits tomorrow Picture Quote #1

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Our outrage at inequality is primal. But primal emotions are not always noble ones. Of course, when I see a colleague receive some award, I covet it. But this is not me at my best, and these are not the feelings we would instill and promote in our children Picture Quote #1

Serial tasking is hard because switching tasks is hard, even when the tasks are easy and similar. In some experiments, bilingual speakers are asked to read out numbers, first in one language and then midway in another language. They often stumble at the switch, taking many tries before they hit their stride again Picture Quote #1

Policymakers think that if they get the abstractions right, that will drive behavior in the desired direction. But the world happens in real time Picture Quote #1

We should try to ensure that everyone has a fair opportunity to find a great life. It’s a quest that will require political will and ingenious policies. President Obama’s proposed expansion of the earned-income tax credit goes in this direction, but we need more Picture Quote #1

There’s a popular image of people who don’t save for the future as lacking in self-control. But the reason saving is so hard has less to do with self-control and more to do with a scarcity of attention Picture Quote #1

If someone who is poor says, ‘I may not have much money, but for me, what’s really important is to have a good television so my family can enjoy and watch,’ we should be a little careful and recognize that just like we all have individual liberty to make the choices we want, that we not judge too much on that Picture Quote #1

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Time can be dissected easily: an hour can be cut up in many ways. Fifteen minutes on this memo, a five-minute walk to another meeting, 30 minutes at that meeting and then 10 minutes debriefing. Oh, and maybe a quick phone call on the walk to that meeting. The busy are expert at dissection: that’s how they make it all fit Picture Quote #1

One cost, for the lonely: If you want to be interesting, the one thing you shouldn’t do is really focus on the fact that ‘I want this person to like me.’ That’s going to make you very uninteresting. But the lonely, they just can’t help but focus on that Picture Quote #1

It’s hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is actually very hard, because most people are not poor. I realized that scarcity gives you a thread Picture Quote #1

No one would say, ‘Hey, I think this medicine works, go ahead and use it.’ We have testing, we go to the lab, we try it again, we have refinement. But you know what we do on the last mile? ‘Oh, this is a good idea. People will like this. Let’s put it out there.’ Picture Quote #1

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Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, ‘This is a good ad campaign.’ So, there is a little bit of slippage there. That’s just a caveat. That’s different from actually having an effective ad campaign. (Sendhil Mullainathan Quotes) If women’s choices - such as taking time off to rear children - make them less productive in the economy, does adolescent boys’ behavior in school make them even less so, because they are missing the educational potential of their formative years? (Sendhil Mullainathan Quotes) If you send out one coupon with a deadline of a week and another that must be used within the next month, you end up having more redemptions with the one week deadline. It’s really amazing. With the month deadline you have four times as much time, but people tend to say they’ll use it in a few weeks’ time and then they don’t do it. (Sendhil Mullainathan Quotes) It is safe to say that when people are short on cash, they might be less productive at work, be worse parents, and have less self-control. (Sendhil Mullainathan Quotes) You and I can be busy, and we take a vacation from work. You can’t take a break from being poor. You can’t say, ‘Hey I’ve had enough of worrying about money, I’m just going to be rich for a couple of weeks until I’ve recovered.’ (Sendhil Mullainathan Quotes) Eat better or work out more, and youll see the benefits weeks, months or years down the road. Sleep more, and youll see the benefits tomorrow. (Sendhil Mullainathan Quotes) Our outrage at inequality is primal. But primal emotions are not always noble ones. Of course, when I see a colleague receive some award, I covet it. But this is not me at my best, and these are not the feelings we would instill and promote in our children. (Sendhil Mullainathan Quotes) Serial tasking is hard because switching tasks is hard, even when the tasks are easy and similar. In some experiments, bilingual speakers are asked to read out numbers, first in one language and then midway in another language. They often stumble at the switch, taking many tries before they hit their stride again. (Sendhil Mullainathan Quotes) Policymakers think that if they get the abstractions right, that will drive behavior in the desired direction. But the world happens in real time. (Sendhil Mullainathan Quotes) We should try to ensure that everyone has a fair opportunity to find a great life. It’s a quest that will require political will and ingenious policies. President Obama’s proposed expansion of the earned-income tax credit goes in this direction, but we need more. (Sendhil Mullainathan Quotes) There’s a popular image of people who don’t save for the future as lacking in self-control. But the reason saving is so hard has less to do with self-control and more to do with a scarcity of attention. (Sendhil Mullainathan Quotes) If someone who is poor says, ‘I may not have much money, but for me, what’s really important is to have a good television so my family can enjoy and watch,’ we should be a little careful and recognize that just like we all have individual liberty to make the choices we want, that we not judge too much on that. (Sendhil Mullainathan Quotes) Time can be dissected easily: an hour can be cut up in many ways. Fifteen minutes on this memo, a five-minute walk to another meeting, 30 minutes at that meeting and then 10 minutes debriefing. Oh, and maybe a quick phone call on the walk to that meeting. The busy are expert at dissection: that’s how they make it all fit. (Sendhil Mullainathan Quotes) One cost, for the lonely: If you want to be interesting, the one thing you shouldn’t do is really focus on the fact that ‘I want this person to like me.’ That’s going to make you very uninteresting. But the lonely, they just can’t help but focus on that. (Sendhil Mullainathan Quotes) It’s hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is actually very hard, because most people are not poor. I realized that scarcity gives you a thread. (Sendhil Mullainathan Quotes) No one would say, ‘Hey, I think this medicine works, go ahead and use it.’ We have testing, we go to the lab, we try it again, we have refinement. But you know what we do on the last mile? ‘Oh, this is a good idea. People will like this. Let’s put it out there.’ (Sendhil Mullainathan Quotes)