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Simon Mainwaring Quotes
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Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace (Simon Mainwaring Quotes)
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do (Simon Mainwaring Quotes)
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action (Simon Mainwaring Quotes)
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill (Simon Mainwaring Quotes)
If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live (Simon Mainwaring Quotes)
The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives (Simon Mainwaring Quotes)
When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field (Simon Mainwaring Quotes)
A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable (Simon Mainwaring Quotes)
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies (Simon Mainwaring Quotes)
As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you’re accessible and interested in them (Simon Mainwaring Quotes)
Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior (Simon Mainwaring Quotes)
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands (Simon Mainwaring Quotes)
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it (Simon Mainwaring Quotes)
Let’s hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won’t buy (Simon Mainwaring Quotes)
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance (Simon Mainwaring Quotes)
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being (Simon Mainwaring Quotes)
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don’t exist to demonstrate value (Simon Mainwaring Quotes)
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them (Simon Mainwaring Quotes)
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? (Simon Mainwaring Quotes)
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers (Simon Mainwaring Quotes)
Ultimately, it’s possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit (Simon Mainwaring Quotes)
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease (Simon Mainwaring Quotes)
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience (Simon Mainwaring Quotes)
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude (Simon Mainwaring Quotes)
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change (Simon Mainwaring Quotes)
Social media is not an end in itself. It’s just another tool to reach people (Simon Mainwaring Quotes)
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another (Simon Mainwaring Quotes)
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing (Simon Mainwaring Quotes)
There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention (Simon Mainwaring Quotes)
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals (Simon Mainwaring Quotes)