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More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized (Social Marketing Quotes)
There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? (Social Marketing Quotes)
The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology (Social Marketing Quotes)
Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. (Social Marketing Quotes)
For the music business, social networking is brilliant. Just when you think it’s doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It’s amazing. And it’s free. I love it. It’s absolutely brilliant. (Social Marketing Quotes)
I’ve learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That’s why we all get those e-mail blasts from Amazon every morning. (Social Marketing Quotes)
You could have a zillion Facebook followers. Those people don’t buy records. It’s about a hundred to one...Record companies, they don’t have any money, so they see social media as the free marketing... So... ‘Billy, light yourself on fire and stand upside down, and that’ll market the record.’ (Social Marketing Quotes)
My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media. (Social Marketing Quotes)
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling (Social Marketing Quotes)
The pressure on young chefs today is far greater than ever before in terms of social skills, marketing skills, cooking skills, personality and, more importantly, delivering on the plate. So you need to be strong. Physically fit. So my chefs get weighed every time they come into the kitchen (Social Marketing Quotes)
The goal of social media is to turn customers into a volunteer marketing army (Social Marketing Quotes)