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Sun Tzu Quotes

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy Picture Quote #1

Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain Picture Quote #1

And regulation entails organizational effectiveness, a chain of command, and a structure for logistical support Picture Quote #1

Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow Picture Quote #1

To fight and conquer in all our battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting Picture Quote #1

Apparent confusion is a product of good order; apparent cowardice, of courage; apparent weakness, of strength Picture Quote #1

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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt Picture Quote #1

If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst Picture Quote #1

Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you know Heaven and you know Earth, you may make your victory complete Picture Quote #1

And therefore only the enlightened sovereign and the worthy general who are able to use the most intelligent people as agents are certain to achieve great things Picture Quote #1

Secret operations are essential in war; upon them the army relies to make its every move Picture Quote #1

However desperate the situation and circumstances, don’t despair. When there is everything to fear, be unafraid. When surrounded by dangers, fear none of them. When without resources, depend on resourcefulness. When surprised, take the enemy by surprise Picture Quote #1

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It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used Picture Quote #1

A leader leads by example not by Force Picture Quote #1

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom Picture Quote #1

There has never been a protracted war from which a country has benefited Picture Quote #1

Thus, what is of supreme importance in war is to attack the enemy's strategy Picture Quote #1

Opportunities multiply as they are seized Picture Quote #1

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Probe him and learn where his strength is abundant and where deficient Picture Quote #1

If ignorant both of your enemy and yourself, you are certain to be in peril Picture Quote #1

No nation has ever benefited from a prolonged war Picture Quote #1

Know thy self, know thy enemy. A thousand battles, a thousand victories Picture Quote #1

Without local guides, your enemy employs the land as a weapon against you Picture Quote #1

Nothing is more difficult than the art of maneuvering for advantageous positions Picture Quote #1

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A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective Picture Quote #1

If their forces are substantial, prepare for them; if their forces are strong, avoid them Picture Quote #1

The expert in battle seeks his victory from strategic advantage and does not demand it from his men Picture Quote #1

Know the enemy and know yourself; in a hundred battles you will never peril Picture Quote #1

Wait by the river long enough and the body of your enemy will float by you Picture Quote #1

He will win who has military capacity and is not interfered with by the sovereign Picture Quote #1

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Text Quotes

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy. (Sun Tzu Quotes) Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain. (Sun Tzu Quotes) And regulation entails organizational effectiveness, a chain of command, and a structure for logistical support. (Sun Tzu Quotes) Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow. (Sun Tzu Quotes) To fight and conquer in all our battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting. (Sun Tzu Quotes) Apparent confusion is a product of good order; apparent cowardice, of courage; apparent weakness, of strength. (Sun Tzu Quotes) Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt (Sun Tzu Quotes) If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst. (Sun Tzu Quotes) Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you know Heaven and you know Earth, you may make your victory complete. (Sun Tzu Quotes) And therefore only the enlightened sovereign and the worthy general who are able to use the most intelligent people as agents are certain to achieve great things. (Sun Tzu Quotes) Secret operations are essential in war; upon them the army relies to make its every move (Sun Tzu Quotes) However desperate the situation and circumstances, don’t despair. When there is everything to fear, be unafraid. When surrounded by dangers, fear none of them. When without resources, depend on resourcefulness. When surprised, take the enemy by surprise. (Sun Tzu Quotes) It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used. (Sun Tzu Quotes) A leader leads by example not by Force (Sun Tzu Quotes) The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom (Sun Tzu Quotes) There has never been a protracted war from which a country has benefited (Sun Tzu Quotes) Thus, what is of supreme importance in war is to attack the enemy's strategy (Sun Tzu Quotes) Opportunities multiply as they are seized (Sun Tzu Quotes) Probe him and learn where his strength is abundant and where deficient (Sun Tzu Quotes) If ignorant both of your enemy and yourself, you are certain to be in peril (Sun Tzu Quotes) No nation has ever benefited from a prolonged war (Sun Tzu Quotes) Know thy self, know thy enemy. A thousand battles, a thousand victories (Sun Tzu Quotes) Without local guides, your enemy employs the land as a weapon against you (Sun Tzu Quotes) Nothing is more difficult than the art of maneuvering for advantageous positions (Sun Tzu Quotes) A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective (Sun Tzu Quotes) If their forces are substantial, prepare for them; if their forces are strong, avoid them (Sun Tzu Quotes) The expert in battle seeks his victory from strategic advantage and does not demand it from his men (Sun Tzu Quotes) Know the enemy and know yourself; in a hundred battles you will never peril (Sun Tzu Quotes) Wait by the river long enough and the body of your enemy will float by you (Sun Tzu Quotes) He will win who has military capacity and is not interfered with by the sovereign (Sun Tzu Quotes)

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