The absolute fundamental aim is to make money out of satisfying customers

The absolute fundamental aim is to make money out of satisfying customers

John Egan, a renowned business executive and author, firmly believed in the principle that the absolute fundamental aim of any business should be to make money out of satisfying customers. This philosophy, often referred to as customer-centricity, emphasizes the importance of putting the customer at the center of all business decisions and strategies. Egan's approach to business was based on the belief that by focusing on meeting the needs and expectations of customers, companies could ultimately drive profitability and long-term success.

Egan's emphasis on customer satisfaction as the key driver of business success is rooted in the understanding that without satisfied customers, a business cannot thrive. In today's highly competitive marketplace, where consumers have more choices than ever before, businesses must prioritize customer satisfaction in order to differentiate themselves from their competitors and build a loyal customer base. By consistently delivering high-quality products and services that meet or exceed customer expectations, companies can create a positive customer experience that leads to repeat business, referrals, and ultimately, increased revenue.

Egan's customer-centric approach also highlights the importance of building strong relationships with customers. By listening to customer feedback, addressing their concerns, and continuously seeking ways to improve the customer experience, businesses can foster trust and loyalty among their customer base. This not only leads to increased customer retention and lifetime value but also helps to attract new customers through positive word-of-mouth and referrals.