The basic definition of the business and of its purpose and mission have to be translated into objectives

The basic definition of the business and of its purpose and mission have to be translated into objectives

Peter Drucker, often referred to as the father of modern management, emphasized the importance of setting clear objectives in order to achieve success in business. According to Drucker, the basic definition of a business and its purpose and mission must be translated into specific objectives in order to effectively guide the organization towards its goals.

Drucker believed that without clear objectives, a business would lack direction and focus, leading to inefficiency and ultimately, failure. He argued that objectives serve as a roadmap for the organization, providing a clear path for employees to follow and ensuring that everyone is working towards a common goal.