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Theodore Levitt Quotes

The purpose of business is to create and keep a customer Picture Quote #1
Creativity is thinking up new things. Innovation is doing new things Picture Quote #1
Ideas can be willed, and the imagination is their engine Picture Quote #1
Kodak sells film, but they don’t advertise film; they advertise memories Picture Quote #1
A consistently highly creative person is generally irresponsible Picture Quote #1
Organizations exist to enable ordinary people to do extraordinary things Picture Quote #1
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Customers buy 1/4 holes, not 1/4 bits Picture Quote #1
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The purpose of business is to create and keep a customer  (Theodore Levitt Quotes) Creativity is thinking up new things. Innovation is doing new things  (Theodore Levitt Quotes) Ideas can be willed, and the imagination is their engine  (Theodore Levitt Quotes) Kodak sells film, but they don’t advertise film; they advertise memories  (Theodore Levitt Quotes) A consistently highly creative person is generally irresponsible  (Theodore Levitt Quotes) Organizations exist to enable ordinary people to do extraordinary things  (Theodore Levitt Quotes) Customers buy 1/4 holes, not 1/4 bits  (Theodore Levitt Quotes)