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Theodore Levitt Quotes
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One should not focus on the differences between people but look for commonality and similarity (Theodore Levitt Quotes)
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill (Theodore Levitt Quotes)
Creative people tend to pass the responsibility for getting down to brass tacks to others (Theodore Levitt Quotes)
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole! (Theodore Levitt Quotes)
The purpose of business is to create and keep a customer (Theodore Levitt Quotes)
Ideas can be willed, and the imagination is their engine (Theodore Levitt Quotes)
Kodak sells film, but they don’t advertise film; they advertise memories (Theodore Levitt Quotes)
A consistently highly creative person is generally irresponsible (Theodore Levitt Quotes)
Organizations exist to enable ordinary people to do extraordinary things (Theodore Levitt Quotes)
Creativity is thinking up new things. Innovation is doing new things (Theodore Levitt Quotes)
Customers buy 1/4 holes, not 1/4 bits (Theodore Levitt Quotes)
Experience comes from what we have done. Wisdom comes from what we have done badly (Theodore Levitt Quotes)
All organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things (Theodore Levitt Quotes)
Sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day (Theodore Levitt Quotes)
In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation (Theodore Levitt Quotes)
Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management (Theodore Levitt Quotes)
You want to dig your well where you have the best chance of finding water with the least amount of digging (Theodore Levitt Quotes)
Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs (Theodore Levitt Quotes)
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going (Theodore Levitt Quotes)
The true purpose of a business is to create and keep a customer, not to make you money (Theodore Levitt Quotes)
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo (Theodore Levitt Quotes)
Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation (Theodore Levitt Quotes)
Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection (Theodore Levitt Quotes)
Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress (Theodore Levitt Quotes)
The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete (Theodore Levitt Quotes)
A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action (Theodore Levitt Quotes)